# Ulrich Investment Consultants

> Ulrich Investment Consultants is an SEC-registered investment advisory firm in Albuquerque, NM, registered since 2011, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated January 30, 2026.

- CRD: 159499
- Filed as: ULRICH INVESTMENT CONSULTANTS
- Legal name: Ulrich Consulting and Investment Group, LLC
- Also doing business as: ULRICH OF TEXAS CONSULTING GROUP, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Albuquerque, NM
- Filing period: October 2026
- Form ADV filing dated: January 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/159499
- AdvisorCensus page: https://advisorcensus.com/firm/ulrich-investment-consultants-albuquerque-nm-159499

## Quick answers

**How is Ulrich Investment Consultants compensated?**
On its Form ADV (Item 5.E, October 2026), Ulrich Investment Consultants reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**What does Ulrich Investment Consultants' brochure say about its fees?**
Its Form ADV Part 2A brochure dated January 30, 2026 states: Asset-based fee: up to 1% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Ulrich Investment Consultants located?**
Ulrich Investment Consultants' principal office is in Albuquerque, NM, according to its Form ADV; the February 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Ulrich Investment Consultants registered with the SEC or a state?**
Ulrich Investment Consultants is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 159499.

**How much does Ulrich Investment Consultants manage?**
Ulrich Investment Consultants reports $3,619,832,252 in regulatory assets under management in its Form ADV filing dated January 30, 2026 (64% discretionary).

**How have Ulrich Investment Consultants' assets and staff changed since 2021?**
In the Form ADV data for Ulrich Investment Consultants: Regulatory assets under management: $1,678,461,881 in the October 2021 data and $3,619,832,252 in the October 2026 data, up 116%. Total employees: 10 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Ulrich Investment Consultants serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (135); high net worth individuals (105); other (21).

**Which custodians does Ulrich Investment Consultants use?**
Ulrich Investment Consultants' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists BOK Financial Corporation and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Ulrich Investment Consultants report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/159499

**Does Ulrich Investment Consultants state an account minimum?**
Its Form ADV Part 2A brochure dated January 30, 2026 says: "UIC does not impose a minimum portfolio size or minimum annual fee."

**What changed in Ulrich Investment Consultants' recent Form ADV filings?**
In the February 2026 filing data: Employees performing advisory functions went from 13 to 10. Regulatory assets under management went from $3,196,950,001 to $3,619,832,252 (+13%). No longer lists an office in Greenwood Village, CO. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated January 30, 2026)

- Asset-based fee: up to 1% of assets a year (the maximum the brochure states)

> Our maximum investment advisory fee is 1.00%. The specific advisory fees are set forth in your Investment Advisory Agreement.

- Account minimum: None

> UIC does not impose a minimum portfolio size or minimum annual fee.

- Minimum annual fee: None

> UIC does not impose a minimum portfolio size or minimum annual fee.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- BOK Financial Corporation
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $3,619,832,252
- Discretionary: $2,330,782,904
- Non-discretionary: $1,289,049,348

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 135 | $153,645,518 |
| High net worth individuals | 105 | $573,218,198 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 16 | $184,614,221 |
| Charitable organizations | 18 | $120,696,829 |
| Corporations or other businesses not listed above | 6 | $2,794,108 |
| Other | 21 | $2,584,863,378 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2011 (14 years)
- Employees: 22 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, ID, LA, NM, NV, OR, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the February 2026 filing
- San Antonio, TX
- Spokane, WA

### Websites listed on Form ADV (Item 1.I)
- ulrichcg.com
- LinkedIn @ulrich-consulting-group
- LinkedIn @ulrich-investment-consultants-native-american-consulting-division
- YouTube @UC-BQEsjVwviJkpQ7rZVm30Q

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,678,461,881 | 10 | March 26, 2021 |
| October 2022 | $1,982,200,342 | 11 | June 1, 2022 |
| October 2023 | $2,748,530,621 | 20 | September 27, 2023 |
| October 2024 | $3,279,256,426 | 26 | August 2, 2024 |
| October 2025 | $3,196,950,001 | 27 | March 26, 2025 |
| October 2026 | $3,619,832,252 | 22 | January 30, 2026 |

Regulatory assets under management: $1,678,461,881 in the October 2021 data and $3,619,832,252 in the October 2026 data, up 116%.
Total employees: 10 in October 2021 and 22 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Employees performing advisory functions went from 13 to 10.
- Regulatory assets under management went from $3,196,950,001 to $3,619,832,252 (+13%).
- No longer lists an office in Greenwood Village, CO.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Ulrich Investment Consultants (CRD 159499): Form ADV filing data as of October 2026.