{
  "crd_number": 283390,
  "slug": "truist-advisory-services-inc-atlanta-ga-283390",
  "primary_business_name": "TRUIST ADVISORY SERVICES, INC.",
  "legal_name": "TRUIST ADVISORY SERVICES, INC.",
  "dbas": [],
  "city": "Atlanta",
  "state": "GA",
  "country": "United States",
  "cbsa_code": "12060",
  "metro": {
    "cbsa_code": "12060",
    "common_name": "Atlanta",
    "msa_name": "Atlanta-Sandy Springs-Roswell, GA",
    "path": "/advisors/ga/atlanta"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2016-05-18",
  "years_registered": 10,
  "period": "2026-10-01",
  "filing_date": "2026-08-30",
  "carried_forward": false,
  "raum_total": 77391727185.0,
  "raum_discretionary": 62780713044.0,
  "raum_non_discretionary": 14611014141.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 2461,
  "advisory_employees": 2360,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 1054170451.0,
      "count": 743,
      "description": "CONSERVATOR, GUARDIAN, NON-PROTOTYPE/CORP TRUST, PROFESSION ASSOCIATION, PERSONAL REP, UNICORP ASSOC, BANK TRUST OMNIBUS"
    },
    "charitable": {
      "raum": 63581667.0,
      "count": 75
    },
    "individuals": {
      "raum": 23055740573.0,
      "count": 93619
    },
    "banking_thrift": {
      "raum": 26850486.0,
      "count": 5
    },
    "state_municipal": {
      "raum": 42989634.0,
      "count": 6
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 39586926.0,
      "count": 147
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 47620545582.0,
      "count": 32526
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 5488261866.0,
      "count": 2186
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "periodicals_newsletters",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 8,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://truist.com/wealth/tas-disclosure"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/283390",
  "disclosure_items": [
    {
      "item": "11.C(1)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate made a false statement or omission?"
    },
    {
      "item": "11.C(2)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?"
    },
    {
      "item": "11.C(4)",
      "question": "Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.C(5)",
      "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?"
    },
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    },
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    },
    {
      "item": "11.G",
      "question": "Is the firm or an advisory affiliate now the subject of a regulatory proceeding that could result in a yes answer to any part of 11.C, 11.D, or 11.E?"
    }
  ],
  "city_as_filed": "ATLANTA",
  "url": "https://advisorcensus.com/firm/truist-advisory-services-inc-atlanta-ga-283390",
  "display_name": "Truist Advisory Services, Inc.",
  "summary": "Truist Advisory Services, Inc. is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2016, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated August 30, 2026.",
  "citation": "AdvisorCensus. Truist Advisory Services, Inc. (CRD 283390): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)",
    "Publication of periodicals or newsletters",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Truist Advisory Services, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Truist Advisory Services, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Truist Advisory Services, Inc. located?",
      "a": "Truist Advisory Services, Inc.'s principal office is in Atlanta, GA, according to its Form ADV; the September 2026 filing also lists 10 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Truist Advisory Services, Inc. registered with the SEC or a state?",
      "a": "Truist Advisory Services, Inc. is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 283390."
    },
    {
      "q": "How much does Truist Advisory Services, Inc. manage?",
      "a": "Truist Advisory Services, Inc. reports $77,391,727,185 in regulatory assets under management in its Form ADV filing dated August 30, 2026 (81% discretionary)."
    },
    {
      "q": "How have Truist Advisory Services, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Truist Advisory Services, Inc.: Regulatory assets under management: $53,898,182,288 in the October 2021 data and $77,391,727,185 in the October 2026 data, up 44%. Total employees: 2,900 in October 2021 and 2,461 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Truist Advisory Services, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (93,619); high net worth individuals (32,526); corporations or other businesses not listed above (2,186)."
    },
    {
      "q": "Which custodians does Truist Advisory Services, Inc. use?",
      "a": "Truist Advisory Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC and Truist Investment Services, Inc. (affiliated with the firm) as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Truist Advisory Services, Inc. report any disciplinary disclosures?",
      "a": "Reports 8 disclosure items on Form ADV Item 11: yes answers to 8 questions about regulatory matters (11.C(1), 11.C(2), 11.C(4), 11.C(5), 11.D(2), 11.D(4), 11.E(2), 11.G). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/283390"
    },
    {
      "q": "What changed in Truist Advisory Services, Inc.'s recent Form ADV filings?",
      "a": "In the May 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 53898182288.0,
      "total_employees": 2900,
      "filing_date": "2021-07-21"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 61581322510.0,
      "total_employees": 2725,
      "filing_date": "2022-08-11"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 53169938577.0,
      "total_employees": 2842,
      "filing_date": "2023-09-04"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 61369856545.0,
      "total_employees": 2105,
      "filing_date": "2024-08-28"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 67736740585.0,
      "total_employees": 2469,
      "filing_date": "2025-07-22"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 77391727185.0,
      "total_employees": 2461,
      "filing_date": "2026-08-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-05-01",
      "period_label": "May 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 2455 to 2360.",
        "Regulatory assets under management went from $67,736,740,585 to $77,391,727,185 (+14%).",
        "Changed its office addresses in Atlanta, GA.",
        "Changed its office addresses in Charlotte, NC.",
        "Changed its office addresses in Richmond, VA.",
        "Changed its office addresses in Washington, DC.",
        "Changed its office addresses in Winston-Salem, NC.",
        "Added an office in Raleigh, NC.",
        "No longer lists an office in Fort Lauderdale, FL.",
        "No longer lists an office in Tampa, FL."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Item 11 disclosure answers changed: 8 yes answers, previously 11 (now no: 11.A(2), 11.E(4), 11.F)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "National Financial Services LLC",
      "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    },
    {
      "name": "Truist Investment Services, Inc.",
      "name_as_filed": "TRUIST INVESTMENT SERVICES, INC.",
      "affiliated": true
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/truist-advisory-services-inc-atlanta-ga-283390.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 93619,
      "fewer_than_5": false,
      "raum": 23055740573.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 32526,
      "fewer_than_5": false,
      "raum": 47620545582.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 5,
      "fewer_than_5": false,
      "raum": 26850486.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 147,
      "fewer_than_5": false,
      "raum": 39586926.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 75,
      "fewer_than_5": false,
      "raum": 63581667.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 6,
      "fewer_than_5": false,
      "raum": 42989634.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 2186,
      "fewer_than_5": false,
      "raum": 5488261866.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 743,
      "fewer_than_5": false,
      "raum": 1054170451.0
    }
  ],
  "disclosure_line": "Reports 8 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/283390",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}