# True Financial Group

> True Financial Group is an SEC-registered investment advisory firm in Cedar Park, TX, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 285850
- Filed as: TRUE FINANCIAL GROUP
- Legal name: Truefg, LLC
- Also doing business as: TRUE FINANCIAL GROUP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Cedar Park, TX
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/285850
- AdvisorCensus page: https://advisorcensus.com/firm/true-financial-group-cedar-park-tx-285850

## Quick answers

**How is True Financial Group compensated?**
On its Form ADV (Item 5.E, October 2026), True Financial Group reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does True Financial Group charge?**
Its Form ADV Part 2A brochure dated March 30, 2026 states: Asset-based fee: up to 1.25% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is True Financial Group located?**
True Financial Group's principal office is in Cedar Park, TX, according to its Form ADV.

**Is True Financial Group registered with the SEC or a state?**
True Financial Group is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 285850.

**How much does True Financial Group manage?**
True Financial Group reports $409,000,000 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).

**How have True Financial Group's assets and staff changed since 2021?**
In the Form ADV data for True Financial Group: Regulatory assets under management: $180,000,000 in the October 2021 data and $409,000,000 in the October 2026 data, up 127%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does True Financial Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (518); high net worth individuals (149).

**Which custodians does True Financial Group use?**
True Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does True Financial Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/285850

**What changed in True Financial Group's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $346,000,000 to $409,000,000 (+18%). Registered or notice-filed in CO.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Asset-based fee: up to 1.25% of assets a year (the maximum the brochure states)

> Our firm charges a fee based on the percentage of Plan assets under management for our Retirement Plan Consulting services. The maximum annual fee charged for this service will not exceed 1.25% of Plan assets under management.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $409,000,000
- Discretionary: $409,000,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 518 | $167,000,000 |
| High net worth individuals | 149 | $242,000,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2017 (9 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CA, CO, FL, LA, NE, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- truefg.com
- truefinancialgroup.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $180,000,000 | 2 | January 8, 2021 |
| October 2022 | $252,000,000 | 2 | February 9, 2022 |
| October 2023 | $231,000,000 | 2 | February 10, 2023 |
| October 2024 | $261,000,000 | 2 | March 18, 2024 |
| October 2025 | $346,000,000 | 2 | March 19, 2025 |
| October 2026 | $409,000,000 | 2 | March 30, 2026 |

Regulatory assets under management: $180,000,000 in the October 2021 data and $409,000,000 in the October 2026 data, up 127%.
Total employees: 2 in October 2021 and 2 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $346,000,000 to $409,000,000 (+18%).
- Registered or notice-filed in CO.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. True Financial Group (CRD 285850): Form ADV filing data as of October 2026.