# True Blue Financial, LLC

> True Blue Financial, LLC is an SEC-registered investment advisory firm in Stevensville, MI, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 11, 2026.

- CRD: 310841
- Filed as: TRUE BLUE FINANCIAL, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Stevensville, MI
- Filing period: October 2026
- Form ADV filing dated: September 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/310841
- AdvisorCensus page: https://advisorcensus.com/firm/true-blue-financial-llc-stevensville-mi-310841

## Quick answers

**How is True Blue Financial, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), True Blue Financial, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**How much does True Blue Financial, LLC charge?**
Its Form ADV Part 2A brochure dated March 26, 2026 states: Hourly rate: $200 an hour (financial planning and consulting services); Flat fee: up to $5,000 (financial planning and consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is True Blue Financial, LLC located?**
True Blue Financial, LLC's principal office is in Stevensville, MI, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is True Blue Financial, LLC registered with the SEC or a state?**
True Blue Financial, LLC is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 310841.

**How much does True Blue Financial, LLC manage?**
True Blue Financial, LLC reports $271,506,698 in regulatory assets under management in its Form ADV filing dated September 11, 2026 (100% discretionary).

**How have True Blue Financial, LLC's assets and staff changed since 2025?**
In the Form ADV data for True Blue Financial, LLC: Regulatory assets under management: $193,684,474 in the October 2025 data and $271,506,698 in the October 2026 data, up 40%. Total employees: 5 in October 2025 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does True Blue Financial, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (327); high net worth individuals (243); corporations or other businesses not listed above (5).

**Which custodians does True Blue Financial, LLC use?**
True Blue Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets.

**Does True Blue Financial, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310841

**What changed in True Blue Financial, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $193,684,474 to $271,506,698 (+40%). Changed its office addresses in Benton Harbor, MI.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 26, 2026)

- Hourly rate: $200 an hour (financial planning and consulting services)

> True Blue Financial charges either an hourly fee of $ 200.00 or a fixed fee not to exceed $5,000 for financial planning and consulting services.

- Flat fee: up to $5,000 (financial planning and consulting services)

> True Blue Financial charges either an hourly fee of $ 200.00 or a fixed fee not to exceed $5,000 for financial planning and consulting services.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- LPL Financial LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $271,506,698
- Discretionary: $271,506,698
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 327 | $73,548,910 |
| High net worth individuals | 243 | $192,622,755 |
| Corporations or other businesses not listed above | 5 | $5,335,033 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 2025 (1 year)
- Employees: 4 total, 4 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, FL, IL, IN, MI, OH, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Benton Harbor, MI

### Websites listed on Form ADV (Item 1.I)
- trueblue.financial
- Facebook @TrueBlueFinancialUSA
- LinkedIn @18439957
- X @TrueBlueFinUSA

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $193,684,474 | 5 | June 24, 2025 |
| October 2026 | $271,506,698 | 4 | September 11, 2026 |

Regulatory assets under management: $193,684,474 in the October 2025 data and $271,506,698 in the October 2026 data, up 40%.
Total employees: 5 in October 2025 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $193,684,474 to $271,506,698 (+40%).
- Changed its office addresses in Benton Harbor, MI.

### January 2026
- Registered or notice-filed in FL.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. True Blue Financial, LLC (CRD 310841): Form ADV filing data as of October 2026.