# Townsend Financial Planning

> Townsend Financial Planning is an SEC-registered investment advisory firm in Mt. Sterling, KY, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 12, 2026.

- CRD: 141571
- Filed as: TOWNSEND FINANCIAL PLANNING
- Legal name: Townsend Financial Planning, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Mt. Sterling, KY
- Filing period: October 2026
- Form ADV filing dated: May 12, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/141571
- AdvisorCensus page: https://advisorcensus.com/firm/townsend-financial-planning-mt-sterling-ky-141571

## Quick answers

**How is Townsend Financial Planning compensated?**
On its Form ADV (Item 5.E, October 2026), Townsend Financial Planning reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**How much does Townsend Financial Planning charge?**
Its Form ADV Part 2A brochure dated May 12, 2026 states: Flat fee: $3,725 (Retirement Roadmap); Flat fee: $795 (Financial Check Up); Hourly rate: $75 to $300 an hour (Customized Engagements); Flat fee: $795 to $3,725 (Project planning work). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Townsend Financial Planning located?**
Townsend Financial Planning's principal office is in Mt. Sterling, KY, according to its Form ADV; the June 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Townsend Financial Planning registered with the SEC or a state?**
Townsend Financial Planning is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 141571.

**How much does Townsend Financial Planning manage?**
Townsend Financial Planning reports $148,313,084 in regulatory assets under management in its Form ADV filing dated May 12, 2026 (100% discretionary).

**How have Townsend Financial Planning's assets and staff changed since 2024?**
In the Form ADV data for Townsend Financial Planning: Regulatory assets under management: $115,967,684 in the October 2024 data and $148,313,084 in the October 2026 data, up 28%. Total employees: 5 in October 2024 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Townsend Financial Planning serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (122); high net worth individuals (38).

**Which custodians does Townsend Financial Planning use?**
Townsend Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage SERVICES/ National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Townsend Financial Planning report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/141571

**What changed in Townsend Financial Planning's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $130,490,911 to $148,313,084 (+14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated May 12, 2026)

- Flat fee: $3,725 (Retirement Roadmap)

> The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff.

- Flat fee: $795 (Financial Check Up)

> The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff.

- Hourly rate: $75 to $300 an hour (Customized Engagements)

> Customized Engagements - $75-$300 per hour, depending on Advisor/Administrative Staff

- Flat fee: $795 to $3,725 (Project planning work)

> The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage SERVICES/ National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $148,313,084
- Discretionary: $148,313,084
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 122 | $46,761,880 |
| High net worth individuals | 38 | $101,497,629 |
| Charitable organizations | Fewer than 5 | $53,575 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2024 (2 years)
- Employees: 6 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, KY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the June 2026 filing
- Lexington, KY
- Louisville, KY

### Websites listed on Form ADV (Item 1.I)
- townsendfinancialplanning.com
- townsendplanning.com
- wealthtender.com/financial-advisors/melody-townsend-cfp
- Facebook @Townsend.Financial.Planning.LLC
- Instagram @townsendfinancialplanning
- LinkedIn @townsend-financial-planning
- LinkedIn @melodywtownsend
- X @feeonlytownsend

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $115,967,684 | 5 | August 21, 2024 |
| October 2025 | $130,490,911 | 5 | February 20, 2025 |
| October 2026 | $148,313,084 | 6 | May 12, 2026 |

Regulatory assets under management: $115,967,684 in the October 2024 data and $148,313,084 in the October 2026 data, up 28%.
Total employees: 5 in October 2024 and 6 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $130,490,911 to $148,313,084 (+14%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Townsend Financial Planning (CRD 141571): Form ADV filing data as of October 2026.