{
  "crd_number": 141571,
  "slug": "townsend-financial-planning-mt-sterling-ky-141571",
  "primary_business_name": "TOWNSEND FINANCIAL PLANNING",
  "legal_name": "TOWNSEND FINANCIAL PLANNING, LLC",
  "dbas": [],
  "city": "Mt. Sterling",
  "state": "KY",
  "country": "United States",
  "cbsa_code": "34460",
  "metro": null,
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2024-07-17",
  "years_registered": 2,
  "period": "2026-10-01",
  "filing_date": "2026-05-12",
  "carried_forward": false,
  "raum_total": 148313084.0,
  "raum_discretionary": 148313084.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 6,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 53575.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 46761880.0,
      "count": 122
    },
    "high_net_worth_individuals": {
      "raum": 101497629.0,
      "count": 38
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "periodicals_newsletters",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "KY"
  ],
  "websites": [
    "https://facebook.com/Townsend.Financial.Planning.LLC",
    "https://instagram.com/townsendfinancialplanning",
    "https://linkedin.com/company/townsend-financial-planning",
    "https://linkedin.com/in/melodywtownsend",
    "https://townsendfinancialplanning.com",
    "https://townsendplanning.com",
    "https://wealthtender.com/financial-advisors/melody-townsend-cfp",
    "https://x.com/feeonlytownsend"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/141571",
  "city_as_filed": "MT. STERLING",
  "url": "https://advisorcensus.com/firm/townsend-financial-planning-mt-sterling-ky-141571",
  "display_name": "Townsend Financial Planning",
  "summary": "Townsend Financial Planning is an SEC-registered investment advisory firm in Mt. Sterling, KY, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 12, 2026.",
  "citation": "AdvisorCensus. Townsend Financial Planning (CRD 141571): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Publication of periodicals or newsletters",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Townsend Financial Planning compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Townsend Financial Planning reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "How much does Townsend Financial Planning charge?",
      "a": "Its Form ADV Part 2A brochure dated May 12, 2026 states: Flat fee: $3,725 (Retirement Roadmap); Flat fee: $795 (Financial Check Up); Hourly rate: $75 to $300 an hour (Customized Engagements); Flat fee: $795 to $3,725 (Project planning work). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Townsend Financial Planning located?",
      "a": "Townsend Financial Planning's principal office is in Mt. Sterling, KY, according to its Form ADV; the June 2026 filing also lists 2 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Townsend Financial Planning registered with the SEC or a state?",
      "a": "Townsend Financial Planning is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 141571."
    },
    {
      "q": "How much does Townsend Financial Planning manage?",
      "a": "Townsend Financial Planning reports $148,313,084 in regulatory assets under management in its Form ADV filing dated May 12, 2026 (100% discretionary)."
    },
    {
      "q": "How have Townsend Financial Planning's assets and staff changed since 2024?",
      "a": "In the Form ADV data for Townsend Financial Planning: Regulatory assets under management: $115,967,684 in the October 2024 data and $148,313,084 in the October 2026 data, up 28%. Total employees: 5 in October 2024 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Townsend Financial Planning serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (122); high net worth individuals (38)."
    },
    {
      "q": "Which custodians does Townsend Financial Planning use?",
      "a": "Townsend Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage SERVICES/ National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Townsend Financial Planning report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/141571"
    },
    {
      "q": "What changed in Townsend Financial Planning's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $130,490,911 to $148,313,084 (+14%)."
    }
  ],
  "filing_history": [
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 115967684.0,
      "total_employees": 5,
      "filing_date": "2024-08-21"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 130490911.0,
      "total_employees": 5,
      "filing_date": "2025-02-20"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 148313084.0,
      "total_employees": 6,
      "filing_date": "2026-05-12"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $130,490,911 to $148,313,084 (+14%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated May 12, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Flat fee: $3,725 (Retirement Roadmap)",
      "Flat fee: $795 (Financial Check Up)",
      "Hourly rate: $75 to $300 an hour (Customized Engagements)",
      "Flat fee: $795 to $3,725 (Project planning work)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $3,725 (Retirement Roadmap)"
        ],
        "quotes": [
          "The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $795 (Financial Check Up)"
        ],
        "quotes": [
          "The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $75 to $300 an hour (Customized Engagements)"
        ],
        "quotes": [
          "Customized Engagements - $75-$300 per hour, depending on Advisor/Administrative Staff"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $795 to $3,725 (Project planning work)"
        ],
        "quotes": [
          "The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "flat",
          "amount": 3725.0,
          "min": null,
          "max": null,
          "period": "one_time",
          "service": "Retirement Roadmap"
        },
        {
          "kind": "flat",
          "amount": 795.0,
          "min": null,
          "max": null,
          "period": "one_time",
          "service": "Financial Check Up"
        },
        {
          "kind": "hourly",
          "amount": null,
          "min": 75.0,
          "max": 300.0,
          "period": "hour",
          "service": "Customized Engagements"
        },
        {
          "kind": "flat",
          "amount": null,
          "min": 795.0,
          "max": 3725.0,
          "period": "one_time",
          "service": "Project planning work"
        }
      ]
    },
    "quotes": [
      "The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff.",
      "The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff.",
      "Customized Engagements - $75-$300 per hour, depending on Advisor/Administrative Staff",
      "The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Fidelity Brokerage SERVICES/ National Financial Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES/ NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/townsend-financial-planning-mt-sterling-ky-141571.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 122,
      "fewer_than_5": false,
      "raum": 46761880.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 38,
      "fewer_than_5": false,
      "raum": 101497629.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 53575.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/141571",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}