# Tony Walker Financial

> Tony Walker Financial is an SEC-registered investment advisory firm in Bowling Green, KY, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 1, 2026.

- CRD: 145457
- Filed as: TONY WALKER FINANCIAL
- Legal name: Walker Financial Services, Inc.
- Also doing business as: TONYWALKERFINANCIAL.COM, WALKER FINANCIAL SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Bowling Green, KY
- Filing period: October 2026
- Form ADV filing dated: September 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/145457
- AdvisorCensus page: https://advisorcensus.com/firm/tony-walker-financial-bowling-green-ky-145457

## Quick answers

**How is Tony Walker Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Tony Walker Financial reports these compensation arrangements: a percentage of assets under its management.

**Where is Tony Walker Financial located?**
Tony Walker Financial's principal office is in Bowling Green, KY, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Tony Walker Financial registered with the SEC or a state?**
Tony Walker Financial is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 145457.

**How much does Tony Walker Financial manage?**
Tony Walker Financial reports $373,667,468 in regulatory assets under management in its Form ADV filing dated September 1, 2026 (100% discretionary).

**How have Tony Walker Financial's assets and staff changed since 2021?**
In the Form ADV data for Tony Walker Financial: Regulatory assets under management: $127,422,784 in the October 2021 data and $373,667,468 in the October 2026 data, up 193%. Total employees: 11 in October 2021 and 17 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Tony Walker Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,772); high net worth individuals (56).

**Which custodians does Tony Walker Financial use?**
Tony Walker Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Tony Walker Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/145457

**Does Tony Walker Financial state an account minimum?**
Its Form ADV Part 2A brochure dated July 23, 2026 says: "In general, we require a minimum of $50,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size."

**What changed in Tony Walker Financial's recent Form ADV filings?**
In the March 2026 filing data: No longer lists the business name DBA Tonywalkerfinancial.com. Added the business name Tonywalkerfinancial.com. Regulatory assets under management went from $312,825,099 to $373,667,468 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated July 23, 2026)

- Account minimum: $50,000 (the brochure says it may be waived or negotiated)

> In general, we require a minimum of $50,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $373,667,468
- Discretionary: $373,667,468
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,772 | $330,959,115 |
| High net worth individuals | 56 | $42,708,353 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2021 (5 years)
- Employees: 17 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, IN, KY, LA, NC, TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Louisville, KY

### Websites listed on Form ADV (Item 1.I)
- 3personalities.com
- soundcloud.com/user-548284287
- tonywalkerfinancial.com
- Facebook @TheWorryFreeRetirement
- Instagram @theworryfreeretirement
- YouTube @tonywalkerfinancial

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $127,422,784 | 11 | March 24, 2021 |
| October 2022 | $184,562,312 | 11 | May 12, 2022 |
| October 2023 | $189,775,440 | 12 | July 27, 2023 |
| October 2024 | $239,332,002 | 14 | April 12, 2024 |
| October 2025 | $312,825,099 | 17 | June 9, 2025 |
| October 2026 | $373,667,468 | 17 | September 1, 2026 |

Regulatory assets under management: $127,422,784 in the October 2021 data and $373,667,468 in the October 2026 data, up 193%.
Total employees: 11 in October 2021 and 17 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- No longer lists the business name DBA Tonywalkerfinancial.com.
- Added the business name Tonywalkerfinancial.com.
- Regulatory assets under management went from $312,825,099 to $373,667,468 (+19%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Tony Walker Financial (CRD 145457): Form ADV filing data as of October 2026.