# Thryve Wealth Management

> Thryve Wealth Management is an SEC-registered investment advisory firm in Santa Barbara, CA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated October 1, 2026.

- CRD: 335920
- Filed as: THRYVE WEALTH MANAGEMENT
- Legal name: Thryve Wealth Management LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Santa Barbara, CA
- Filing period: October 2026
- Form ADV filing dated: October 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/335920
- AdvisorCensus page: https://advisorcensus.com/firm/thryve-wealth-management-santa-barbara-ca-335920

## Quick answers

**How is Thryve Wealth Management compensated?**
On its Form ADV (Item 5.E, October 2026), Thryve Wealth Management reports these compensation arrangements: a percentage of assets under its management.

**How much does Thryve Wealth Management charge?**
Its Form ADV Part 2A brochure dated March 23, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Thryve Wealth Management located?**
Thryve Wealth Management's principal office is in Santa Barbara, CA, according to its Form ADV; the May 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Thryve Wealth Management registered with the SEC or a state?**
Thryve Wealth Management is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 335920.

**How much does Thryve Wealth Management manage?**
Thryve Wealth Management reports $303,985,008 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (96% discretionary).

**How have Thryve Wealth Management's assets and staff changed since 2025?**
In the Form ADV data for Thryve Wealth Management: Regulatory assets under management: $179,089,530 in the October 2025 data and $303,985,008 in the October 2026 data, up 70%. Total employees: 13 in October 2025 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Thryve Wealth Management serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (58); individuals (other than high net worth individuals) (26).

**Which custodians does Thryve Wealth Management use?**
Thryve Wealth Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Thryve Wealth Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/335920

**Does Thryve Wealth Management state an account minimum?**
Its Form ADV Part 2A brochure dated March 23, 2026 says: "Thryve generally requires a minimum relationship size of $500,000 to effectively implement its investment process. However, Thryve may waive this minimum at its sole discretion."

**What changed in Thryve Wealth Management's recent Form ADV filings?**
In the May 2026 filing data: Registered or notice-filed in HI, WA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 23, 2026)

- Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)

> Wealth management fees are based on the average daily market value of portfolio assets under management during the prior calendar quarter. Wealth management fees range up to 1.50% annually based on several factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the overall relationship with the Advisor.

> For direct-indexing Clients are subject to an additional fee of up to 0.30%. However, fees may be reduced based on factors including total assets under management with the Advisor.

- Account minimum: $500,000 (the brochure says it may be waived or negotiated)

> Thryve generally requires a minimum relationship size of $500,000 to effectively implement its investment process. However, Thryve may waive this minimum at its sole discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $303,985,008
- Discretionary: $292,020,559
- Non-discretionary: $11,964,449

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 26 | $10,608,777 |
| High net worth individuals | 58 | $279,283,394 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $7,719,072 |
| Charitable organizations | Fewer than 5 | $6,373,765 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2025 (1 year)
- Employees: 9 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, HI, NH, TX, WA, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the May 2026 filing
- Santa Barbara, CA

### Websites listed on Form ADV (Item 1.I)
- thryvewealthmanagement.com
- Instagram @thryve.wealth
- LinkedIn @thryve-wealth-management
- X @thryvewealth

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $179,089,530 | 13 | May 27, 2025 |
| October 2026 | $303,985,008 | 9 | October 1, 2026 |

Regulatory assets under management: $179,089,530 in the October 2025 data and $303,985,008 in the October 2026 data, up 70%.
Total employees: 13 in October 2025 and 9 in October 2026.

## Changes in the filing (last 12 months)

### May 2026
- Registered or notice-filed in HI, WA.

### April 2026
- Regulatory assets under management went from $179,089,530 to $303,985,008 (+70%).
- Updated its list of owners and control persons (Schedule A).

### February 2026
- Registered or notice-filed in NH.

### December 2025
- Employees performing advisory functions went from 5 to 4.
- Changed its legal name from Strive Wealth Management, LLC to Thryve Wealth Management LLC.
- Registered or notice-filed in WY.

### November 2025
- No longer lists an office in Dallas, TX.
- No longer lists an office in Irving, TX.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Thryve Wealth Management (CRD 335920): Form ADV filing data as of October 2026.