{
  "crd_number": 335920,
  "slug": "thryve-wealth-management-santa-barbara-ca-335920",
  "primary_business_name": "THRYVE WEALTH MANAGEMENT",
  "legal_name": "THRYVE WEALTH MANAGEMENT LLC",
  "dbas": [],
  "city": "Santa Barbara",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "42200",
  "metro": {
    "cbsa_code": "42200",
    "common_name": "Santa Maria",
    "msa_name": "Santa Maria-Santa Barbara, CA",
    "path": "/advisors/ca/santa-maria"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2025-05-09",
  "years_registered": 1,
  "period": "2026-10-01",
  "filing_date": "2026-10-01",
  "carried_forward": false,
  "raum_total": 303985008.0,
  "raum_discretionary": 292020559.0,
  "raum_non_discretionary": 11964449.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 9,
  "advisory_employees": 4,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 6373765.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 10608777.0,
      "count": 26
    },
    "pension_profit_sharing": {
      "raum": 7719072.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 279283394.0,
      "count": 58
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "FL",
    "HI",
    "NH",
    "TX",
    "WA",
    "WY"
  ],
  "websites": [
    "https://instagram.com/thryve.wealth?__pwa=1",
    "https://linkedin.com/company/thryve-wealth-management/posts?feedView=all",
    "https://thryvewealthmanagement.com",
    "https://x.com/thryvewealth"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/335920",
  "city_as_filed": "SANTA BARBARA",
  "url": "https://advisorcensus.com/firm/thryve-wealth-management-santa-barbara-ca-335920",
  "display_name": "Thryve Wealth Management",
  "summary": "Thryve Wealth Management is an SEC-registered investment advisory firm in Santa Barbara, CA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated October 1, 2026.",
  "citation": "AdvisorCensus. Thryve Wealth Management (CRD 335920): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Thryve Wealth Management compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Thryve Wealth Management reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "What does Thryve Wealth Management's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated March 23, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Thryve Wealth Management located?",
      "a": "Thryve Wealth Management's principal office is in Santa Barbara, CA, according to its Form ADV; the May 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Thryve Wealth Management registered with the SEC or a state?",
      "a": "Thryve Wealth Management is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 335920."
    },
    {
      "q": "How much does Thryve Wealth Management manage?",
      "a": "Thryve Wealth Management reports $303,985,008 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (96% discretionary)."
    },
    {
      "q": "How have Thryve Wealth Management's assets and staff changed since 2025?",
      "a": "In the Form ADV data for Thryve Wealth Management: Regulatory assets under management: $179,089,530 in the October 2025 data and $303,985,008 in the October 2026 data, up 70%. Total employees: 13 in October 2025 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Thryve Wealth Management serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (58); individuals (other than high net worth individuals) (26)."
    },
    {
      "q": "Which custodians does Thryve Wealth Management use?",
      "a": "Thryve Wealth Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Thryve Wealth Management report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/335920"
    },
    {
      "q": "Does Thryve Wealth Management state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 23, 2026 says: \"Thryve generally requires a minimum relationship size of $500,000 to effectively implement its investment process. However, Thryve may waive this minimum at its sole discretion.\""
    },
    {
      "q": "What changed in Thryve Wealth Management's recent Form ADV filings?",
      "a": "In the May 2026 filing data: Registered or notice-filed in HI, WA."
    }
  ],
  "filing_history": [
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 179089530.0,
      "total_employees": 13,
      "filing_date": "2025-05-27"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 303985008.0,
      "total_employees": 9,
      "filing_date": "2026-10-01"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-05-01",
      "period_label": "May 2026",
      "notes": [
        "Registered or notice-filed in HI, WA."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $179,089,530 to $303,985,008 (+70%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Registered or notice-filed in NH."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Employees performing advisory functions went from 5 to 4.",
        "Changed its legal name from Strive Wealth Management, LLC to Thryve Wealth Management LLC.",
        "Registered or notice-filed in WY."
      ]
    },
    {
      "period": "2025-11-01",
      "period_label": "November 2025",
      "notes": [
        "No longer lists an office in Dallas, TX.",
        "No longer lists an office in Irving, TX.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 23, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "1.5% of assets a year",
    "account_minimum": "$500,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "Wealth management fees are based on the average daily market value of portfolio assets under management during the prior calendar quarter. Wealth management fees range up to 1.50% annually based on several factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the overall relationship with the Advisor.",
          "For direct-indexing Clients are subject to an additional fee of up to 0.30%. However, fees may be reduced based on factors including total assets under management with the Advisor."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $500,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "Thryve generally requires a minimum relationship size of $500,000 to effectively implement its investment process. However, Thryve may waive this minimum at its sole discretion."
        ]
      }
    ],
    "quotes": [
      "Wealth management fees are based on the average daily market value of portfolio assets under management during the prior calendar quarter. Wealth management fees range up to 1.50% annually based on several factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the overall relationship with the Advisor.",
      "For direct-indexing Clients are subject to an additional fee of up to 0.30%. However, fees may be reduced based on factors including total assets under management with the Advisor.",
      "Thryve generally requires a minimum relationship size of $500,000 to effectively implement its investment process. However, Thryve may waive this minimum at its sole discretion."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/thryve-wealth-management-santa-barbara-ca-335920.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 26,
      "fewer_than_5": false,
      "raum": 10608777.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 58,
      "fewer_than_5": false,
      "raum": 279283394.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 7719072.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 6373765.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/335920",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}