{
  "crd_number": 310289,
  "slug": "thrive-retirement-specialists-royal-oak-mi-310289",
  "primary_business_name": "THRIVE RETIREMENT SPECIALISTS",
  "legal_name": "THRIVE RETIREMENT SPECIALISTS L.L.C.",
  "dbas": [],
  "city": "Royal Oak",
  "state": "MI",
  "country": "United States",
  "cbsa_code": "19820",
  "metro": {
    "cbsa_code": "19820",
    "common_name": "Detroit",
    "msa_name": "Detroit-Warren-Dearborn, MI",
    "path": "/advisors/mi/detroit"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2023-12-08",
  "years_registered": 2,
  "period": "2026-10-01",
  "filing_date": "2026-03-22",
  "carried_forward": false,
  "raum_total": 303880397.0,
  "raum_discretionary": 303880397.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 2,
  "advisory_employees": 2,
  "client_count_bucket": null,
  "clients_by_type": {
    "high_net_worth_individuals": {
      "raum": 303880397.0,
      "count": 70
    }
  },
  "compensation_types": [
    "fixed"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "MI",
    "TX"
  ],
  "websites": [
    "https://linkedin.com/company/72243899",
    "https://thriveretire.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/310289",
  "city_as_filed": "ROYAL OAK",
  "url": "https://advisorcensus.com/firm/thrive-retirement-specialists-royal-oak-mi-310289",
  "display_name": "Thrive Retirement Specialists",
  "summary": "Thrive Retirement Specialists is an SEC-registered investment advisory firm in Royal Oak, MI, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 22, 2026.",
  "citation": "AdvisorCensus. Thrive Retirement Specialists (CRD 310289): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Thrive Retirement Specialists compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Thrive Retirement Specialists reports these compensation arrangements: fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Thrive Retirement Specialists located?",
      "a": "Thrive Retirement Specialists' principal office is in Royal Oak, MI, according to its Form ADV."
    },
    {
      "q": "Is Thrive Retirement Specialists registered with the SEC or a state?",
      "a": "Thrive Retirement Specialists is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 310289."
    },
    {
      "q": "How much does Thrive Retirement Specialists manage?",
      "a": "Thrive Retirement Specialists reports $303,880,397 in regulatory assets under management in its Form ADV filing dated March 22, 2026 (100% discretionary)."
    },
    {
      "q": "How have Thrive Retirement Specialists' assets and staff changed since 2024?",
      "a": "In the Form ADV data for Thrive Retirement Specialists: Regulatory assets under management: $128,281,869 in the October 2024 data and $303,880,397 in the October 2026 data, up 137%. Total employees: 2 in October 2024 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Thrive Retirement Specialists serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (70)."
    },
    {
      "q": "Which custodians does Thrive Retirement Specialists use?",
      "a": "Thrive Retirement Specialists' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Thrive Retirement Specialists report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310289"
    },
    {
      "q": "What changed in Thrive Retirement Specialists' recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $209,524,228 to $303,880,397 (+45%)."
    }
  ],
  "filing_history": [
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 128281869.0,
      "total_employees": 2,
      "filing_date": "2024-02-28"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 209524228.0,
      "total_employees": 2,
      "filing_date": "2025-02-18"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 303880397.0,
      "total_employees": 2,
      "filing_date": "2026-03-22"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $209,524,228 to $303,880,397 (+45%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/thrive-retirement-specialists-royal-oak-mi-310289.md",
  "clients": [
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 70,
      "fewer_than_5": false,
      "raum": 303880397.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/310289",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}