# Thrive Capital Management, LLC

> Thrive Capital Management, LLC is an SEC-registered investment advisory firm in Fort Washington, PA, registered since 2020, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 26, 2026.

- CRD: 281347
- Filed as: THRIVE CAPITAL MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Fort Washington, PA
- Filing period: October 2026
- Form ADV filing dated: June 26, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/281347
- AdvisorCensus page: https://advisorcensus.com/firm/thrive-capital-management-llc-fort-washington-pa-281347

## Quick answers

**How is Thrive Capital Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Thrive Capital Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**What does Thrive Capital Management, LLC's brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 30, 2026 states: Up to $1,000,000: 1.5% a year; $1,000,001 to $2,500,000: 1% a year; $2,500,001 to $5,000,000: 0.75% a year; $5,000,001 to $10,000,000: 0.5% a year; Above $10,000,000: see the brochure. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Thrive Capital Management, LLC located?**
Thrive Capital Management, LLC's principal office is in Fort Washington, PA, according to its Form ADV; the July 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

**Is Thrive Capital Management, LLC registered with the SEC or a state?**
Thrive Capital Management, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 281347.

**How much does Thrive Capital Management, LLC manage?**
Thrive Capital Management, LLC reports $656,745,095 in regulatory assets under management in its Form ADV filing dated June 26, 2026 (100% discretionary).

**How have Thrive Capital Management, LLC's assets and staff changed since 2021?**
In the Form ADV data for Thrive Capital Management, LLC: Regulatory assets under management: $146,861,274 in the October 2021 data and $656,745,095 in the October 2026 data, up 347%. Total employees: 15 in October 2021 and 26 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Thrive Capital Management, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (584); high net worth individuals (199); corporations or other businesses not listed above (3).

**Which custodians does Thrive Capital Management, LLC use?**
Thrive Capital Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Thrive Capital Management, LLC report any disciplinary disclosures?**
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(4) (another regulator's order in the past ten years) and 11.D(5) (another regulator's denial, suspension, or revocation of a registration or license, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281347

**Does Thrive Capital Management, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 30, 2026 says: "Thrive generally does not impose an account minimum to open or maintain an advisory relationship."

**What changed in Thrive Capital Management, LLC's recent Form ADV filings?**
In the July 2026 filing data: Registered or notice-filed in CT.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Up to $1,000,000: 1.5% a year
- $1,000,001 to $2,500,000: 1% a year
- $2,500,001 to $5,000,000: 0.75% a year
- $5,000,001 to $10,000,000: 0.5% a year
- Above $10,000,000: see the brochure

> The fees for these services are based on a percentage of your assets under our management (“AUM”) as follows: Assets Under Management Total Annual Fee $0-1,000,000 1.50% $1,000,001 - $2,500,000 1.00% $2,500,001 - $5,000,000 0.75% $5,000,001 - $10,000,000 0.50%

- Account minimum: None

> Thrive generally does not impose an account minimum to open or maintain an advisory relationship.

- Minimum annual fee: $2,000

> The Firm charges a minimum annual fee of $2,000 per household. This minimum fee is billed monthly, in arrears.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $656,745,095
- Discretionary: $656,745,095
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 584 | $218,282,309 |
| High net worth individuals | 199 | $435,315,553 |
| Corporations or other businesses not listed above | 3 | $3,147,233 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2020 (5 years)
- Employees: 26 total, 13 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CT, DE, FL, MA, MD, NC, NJ, PA, SC, TN, TX, VA
- Disclosures (Item 11): Reports 2 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.D(4): In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.D(5): Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281347

### Other offices (Schedule D, Section 1.F), as of the July 2026 filing
- Cherry Hill, NJ
- Exton, PA
- Hamilton Township, NJ

### Websites listed on Form ADV (Item 1.I)
- meetthrive.com
- meetthrivefinancial.com
- thrivecapitalmanagement.com
- thrivefinancialservices.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $146,861,274 | 15 | August 4, 2021 |
| October 2022 | $207,961,126 | 20 | March 18, 2022 |
| October 2023 | $244,686,500 | 25 | September 20, 2023 |
| October 2024 | $392,766,587 | 29 | March 26, 2024 |
| October 2025 | $397,680,145 | 26 | July 14, 2025 |
| October 2026 | $656,745,095 | 26 | June 26, 2026 |

Regulatory assets under management: $146,861,274 in the October 2021 data and $656,745,095 in the October 2026 data, up 347%.
Total employees: 15 in October 2021 and 26 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Registered or notice-filed in CT.

### April 2026
- Regulatory assets under management went from $397,680,145 to $656,745,095 (+65%).
- Added an office in Hamilton Township, NJ.
- No longer lists an office in Yardley, PA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Thrive Capital Management, LLC (CRD 281347): Form ADV filing data as of October 2026.