{
  "crd_number": 281347,
  "slug": "thrive-capital-management-llc-fort-washington-pa-281347",
  "primary_business_name": "THRIVE CAPITAL MANAGEMENT, LLC",
  "legal_name": "THRIVE CAPITAL MANAGEMENT, LLC",
  "dbas": [],
  "city": "Fort Washington",
  "state": "PA",
  "country": "United States",
  "cbsa_code": "37980",
  "metro": {
    "cbsa_code": "37980",
    "common_name": "Philadelphia",
    "msa_name": "Philadelphia-Camden-Wilmington, PA-NJ-DE-MD",
    "path": "/advisors/pa/philadelphia"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2020-12-07",
  "years_registered": 5,
  "period": "2026-10-01",
  "filing_date": "2026-06-26",
  "carried_forward": false,
  "raum_total": 656745095.0,
  "raum_discretionary": 656745095.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 26,
  "advisory_employees": 13,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 218282309.0,
      "count": 584
    },
    "high_net_worth_individuals": {
      "raum": 435315553.0,
      "count": 199
    },
    "corporations_other_businesses": {
      "raum": 3147233.0,
      "count": 3
    }
  },
  "compensation_types": [
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 2,
  "states_registered": [
    "AZ",
    "CT",
    "DE",
    "FL",
    "MA",
    "MD",
    "NC",
    "NJ",
    "PA",
    "SC",
    "TN",
    "TX",
    "VA"
  ],
  "websites": [
    "https://meetthrive.com",
    "https://meetthrivefinancial.com",
    "https://thrivecapitalmanagement.com",
    "https://thrivefinancialservices.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/281347",
  "disclosure_items": [
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.D(5)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?"
    }
  ],
  "city_as_filed": "FORT WASHINGTON",
  "url": "https://advisorcensus.com/firm/thrive-capital-management-llc-fort-washington-pa-281347",
  "display_name": "Thrive Capital Management, LLC",
  "summary": "Thrive Capital Management, LLC is an SEC-registered investment advisory firm in Fort Washington, PA, registered since 2020, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 26, 2026.",
  "citation": "AdvisorCensus. Thrive Capital Management, LLC (CRD 281347): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Thrive Capital Management, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Thrive Capital Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges."
    },
    {
      "q": "How much does Thrive Capital Management, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 30, 2026 states: Up to $1,000,000: 1.5% a year; $1,000,001 to $2,500,000: 1% a year; $2,500,001 to $5,000,000: 0.75% a year; $5,000,001 to $10,000,000: 0.5% a year; Above $10,000,000: see the brochure; Hourly rate: $350 to $500 an hour (financial planning and consulting fees). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Thrive Capital Management, LLC located?",
      "a": "Thrive Capital Management, LLC's principal office is in Fort Washington, PA, according to its Form ADV; the July 2026 filing also lists 3 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Thrive Capital Management, LLC registered with the SEC or a state?",
      "a": "Thrive Capital Management, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 281347."
    },
    {
      "q": "How much does Thrive Capital Management, LLC manage?",
      "a": "Thrive Capital Management, LLC reports $656,745,095 in regulatory assets under management in its Form ADV filing dated June 26, 2026 (100% discretionary)."
    },
    {
      "q": "How have Thrive Capital Management, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Thrive Capital Management, LLC: Regulatory assets under management: $146,861,274 in the October 2021 data and $656,745,095 in the October 2026 data, up 347%. Total employees: 15 in October 2021 and 26 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Thrive Capital Management, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (584); high net worth individuals (199); corporations or other businesses not listed above (3)."
    },
    {
      "q": "Which custodians does Thrive Capital Management, LLC use?",
      "a": "Thrive Capital Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Thrive Capital Management, LLC report any disciplinary disclosures?",
      "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(4) (another regulator's order in the past ten years) and 11.D(5) (another regulator's denial, suspension, or revocation of a registration or license, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281347"
    },
    {
      "q": "Does Thrive Capital Management, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 30, 2026 says: \"Thrive generally does not impose an account minimum to open or maintain an advisory relationship.\""
    },
    {
      "q": "What changed in Thrive Capital Management, LLC's recent Form ADV filings?",
      "a": "In the July 2026 filing data: Registered or notice-filed in CT."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 146861274.0,
      "total_employees": 15,
      "filing_date": "2021-08-04"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 207961126.0,
      "total_employees": 20,
      "filing_date": "2022-03-18"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 244686500.0,
      "total_employees": 25,
      "filing_date": "2023-09-20"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 392766587.0,
      "total_employees": 29,
      "filing_date": "2024-03-26"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 397680145.0,
      "total_employees": 26,
      "filing_date": "2025-07-14"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 656745095.0,
      "total_employees": 26,
      "filing_date": "2026-06-26"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Registered or notice-filed in CT."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $397,680,145 to $656,745,095 (+65%).",
        "Added an office in Hamilton Township, NJ.",
        "No longer lists an office in Yardley, PA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 30, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $1,000,000",
        "rate": "1.5%"
      },
      {
        "band": "$1,000,001 to $2,500,000",
        "rate": "1%"
      },
      {
        "band": "$2,500,001 to $5,000,000",
        "rate": "0.75%"
      },
      {
        "band": "$5,000,001 to $10,000,000",
        "rate": "0.5%"
      },
      {
        "band": "Above $10,000,000",
        "rate": null,
        "note": "Not stated in this schedule; see the brochure."
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": "$2,000",
    "planning_fees": [
      "Hourly rate: $350 to $500 an hour (financial planning and consulting fees)"
    ],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $1,000,000: 1.5% a year",
          "$1,000,001 to $2,500,000: 1% a year",
          "$2,500,001 to $5,000,000: 0.75% a year",
          "$5,000,001 to $10,000,000: 0.5% a year",
          "Above $10,000,000: see the brochure"
        ],
        "quotes": [
          "The fees for these services are based on a percentage of your assets under our management (“AUM”) as follows: Assets Under Management Total Annual Fee $0-1,000,000 1.50% $1,000,001 - $2,500,000 1.00% $2,500,001 - $5,000,000 0.75% $5,000,001 - $10,000,000 0.50%"
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "Thrive generally does not impose an account minimum to open or maintain an advisory relationship."
        ]
      },
      {
        "label": "Minimum annual fee",
        "statements": [
          "Minimum annual fee: $2,000"
        ],
        "quotes": [
          "The Firm charges a minimum annual fee of $2,000 per household. This minimum fee is billed monthly, in arrears."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $350 to $500 an hour (financial planning and consulting fees)"
        ],
        "quotes": [
          "Thrive charges financial planning and consulting fees on an hourly basis at a rate of $350 - $500 per hour."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 1000000.0,
          "rate_pct": 1.5
        },
        {
          "min": 1000001.0,
          "max": 2500000.0,
          "rate_pct": 1.0
        },
        {
          "min": 2500001.0,
          "max": 5000000.0,
          "rate_pct": 0.75
        },
        {
          "min": 5000001.0,
          "max": 10000000.0,
          "rate_pct": 0.5
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 0.0,
      "minimum_annual_fee": 2000.0,
      "planning": [
        {
          "kind": "hourly",
          "amount": null,
          "min": 350.0,
          "max": 500.0,
          "period": "hour",
          "service": "financial planning and consulting fees"
        }
      ]
    },
    "quotes": [
      "The fees for these services are based on a percentage of your assets under our management (“AUM”) as follows: Assets Under Management Total Annual Fee $0-1,000,000 1.50% $1,000,001 - $2,500,000 1.00% $2,500,001 - $5,000,000 0.75% $5,000,001 - $10,000,000 0.50%",
      "Thrive generally does not impose an account minimum to open or maintain an advisory relationship.",
      "The Firm charges a minimum annual fee of $2,000 per household. This minimum fee is billed monthly, in arrears.",
      "Thrive charges financial planning and consulting fees on an hourly basis at a rate of $350 - $500 per hour."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/thrive-capital-management-llc-fort-washington-pa-281347.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 584,
      "fewer_than_5": false,
      "raum": 218282309.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 199,
      "fewer_than_5": false,
      "raum": 435315553.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 3,
      "fewer_than_5": false,
      "raum": 3147233.0
    }
  ],
  "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/281347",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}