# Thomas Story and SON LLC

> Thomas Story and SON LLC is an SEC-registered investment advisory firm in Plymouth, IN, registered since 2008, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 5, 2026.

- CRD: 148774
- Filed as: THOMAS STORY AND SON LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Plymouth, IN
- Filing period: October 2026
- Form ADV filing dated: March 5, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/148774
- AdvisorCensus page: https://advisorcensus.com/firm/thomas-story-and-son-llc-plymouth-in-148774

## Quick answers

**How is Thomas Story and SON LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Thomas Story and SON LLC reports these compensation arrangements: a percentage of assets under its management.

**How much does Thomas Story and SON LLC charge?**
Its Form ADV Part 2A brochure dated March 5, 2026 states: Asset-based fee: 0.5% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Thomas Story and SON LLC located?**
Thomas Story and SON LLC's principal office is in Plymouth, IN, according to its Form ADV.

**Is Thomas Story and SON LLC registered with the SEC or a state?**
Thomas Story and SON LLC is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 148774.

**How much does Thomas Story and SON LLC manage?**
Thomas Story and SON LLC reports $328,238,000 in regulatory assets under management in its Form ADV filing dated March 5, 2026 (100% discretionary).

**How have Thomas Story and SON LLC's assets and staff changed since 2021?**
In the Form ADV data for Thomas Story and SON LLC: Regulatory assets under management: $305,808,000 in the October 2021 data and $328,238,000 in the October 2026 data, up 7%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Thomas Story and SON LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (28); individuals (other than high net worth individuals) (11).

**Which custodians does Thomas Story and SON LLC use?**
Thomas Story and SON LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Thomas Story and SON LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/148774

**Does Thomas Story and SON LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 5, 2026 says: "Thomas Story and Son LLC imposes a $1,000,000.00 minimum dollar value for starting an investment advisory services account."

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 5, 2026)

- Asset-based fee: 0.5% of assets a year

> Clients shall pay Thomas Story and Son LLC at the beginning of each calendar quarter, a quarterly advisory fee, calculated at an annual rate of .50%, based on the client's assets under management at the end of the previous calendar quarter.

- Account minimum: $1,000,000

> Thomas Story and Son LLC imposes a $1,000,000.00 minimum dollar value for starting an investment advisory services account.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $328,238,000
- Discretionary: $328,238,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 11 | $4,093,000 |
| High net worth individuals | 28 | $320,224,000 |
| Corporations or other businesses not listed above | Fewer than 5 | $3,921,000 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2008 (17 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, DE, FL, IL, IN, KY, SC, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [storyandson.com](https://storyandson.com)

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $305,808,000 | 2 | March 2, 2021 |
| October 2022 | $316,466,000 | 2 | March 22, 2022 |
| October 2023 | $251,981,000 | 2 | March 24, 2023 |
| October 2024 | $283,603,000 | 2 | March 18, 2024 |
| October 2025 | $308,994,000 | 2 | March 4, 2025 |
| October 2026 | $328,238,000 | 2 | March 5, 2026 |

Regulatory assets under management: $305,808,000 in the October 2021 data and $328,238,000 in the October 2026 data, up 7%.
Total employees: 2 in October 2021 and 2 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Thomas Story and SON LLC (CRD 148774): Form ADV filing data as of October 2026.