# Thinking Big Financial

> Thinking Big Financial is an SEC-registered investment advisory firm in Brooklyn, NY, registered since 2022, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated February 16, 2026.

- CRD: 287476
- Filed as: THINKING BIG FINANCIAL
- Legal name: Thinking Big Financial Inc.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Brooklyn, NY
- Filing period: October 2026
- Form ADV filing dated: February 16, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/287476
- AdvisorCensus page: https://advisorcensus.com/firm/thinking-big-financial-brooklyn-ny-287476

## Quick answers

**How is Thinking Big Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Thinking Big Financial reports these compensation arrangements: fixed fees (other than subscription fees); other.

**Where is Thinking Big Financial located?**
Thinking Big Financial's principal office is in Brooklyn, NY, according to its Form ADV.

**Is Thinking Big Financial registered with the SEC or a state?**
Thinking Big Financial is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 287476.

**How much does Thinking Big Financial manage?**
Thinking Big Financial reports $93,028,025 in regulatory assets under management in its Form ADV filing dated February 16, 2026 (100% discretionary).

**How have Thinking Big Financial's assets and staff changed since 2022?**
In the Form ADV data for Thinking Big Financial: Regulatory assets under management: $37,853,428 in the October 2022 data and $93,028,025 in the October 2026 data, up 146%. Total employees: 3 in October 2022 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Thinking Big Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (60); high net worth individuals (33).

**Which custodians does Thinking Big Financial use?**
Thinking Big Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Altruist Financial LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Thinking Big Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/287476

**Does Thinking Big Financial state an account minimum?**
Its Form ADV Part 2A brochure dated February 16, 2026 says: "We do not have a minimum account size requirement."

**What changed in Thinking Big Financial's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $74,535,371 to $93,028,025 (+25%).

## From the Form ADV filing

### Compensation (Item 5.E)
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated February 16, 2026)

- Account minimum: None

> We do not have a minimum account size requirement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Altruist Financial LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $93,028,025
- Discretionary: $93,028,025
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 60 | $37,666,192 |
| High net worth individuals | 33 | $55,103,052 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | Fewer than 5 | $258,781 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2022 (4 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, NJ, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- thinkingbigfinancial.com
- Facebook @THINKINGBIGFINANCIAL
- Instagram @THINKINGBIGFINANCIAL
- LinkedIn @thinkingbigfinancial
- X @THINKINGBIGFIN

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $37,853,428 | 3 | August 10, 2022 |
| October 2023 | $50,166,901 | 2 | August 22, 2023 |
| October 2024 | $60,096,221 | 2 | May 16, 2024 |
| October 2025 | $74,535,371 | 2 | June 25, 2025 |
| October 2026 | $93,028,025 | 2 | February 16, 2026 |

Regulatory assets under management: $37,853,428 in the October 2022 data and $93,028,025 in the October 2026 data, up 146%.
Total employees: 3 in October 2022 and 2 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $74,535,371 to $93,028,025 (+25%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Thinking Big Financial (CRD 287476): Form ADV filing data as of October 2026.