# Think Different Financial Planning

> Think Different Financial Planning is an SEC-registered investment advisory firm in Menlo Park, CA, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 11, 2026.

- CRD: 312539
- Filed as: THINK DIFFERENT FINANCIAL PLANNING
- Legal name: Think Different Financial Planning LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Menlo Park, CA
- Filing period: October 2026
- Form ADV filing dated: September 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/312539
- AdvisorCensus page: https://advisorcensus.com/firm/think-different-financial-planning-menlo-park-ca-312539

## Quick answers

**How is Think Different Financial Planning compensated?**
On its Form ADV (Item 5.E, October 2026), Think Different Financial Planning reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Think Different Financial Planning located?**
Think Different Financial Planning's principal office is in Menlo Park, CA, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Think Different Financial Planning registered with the SEC or a state?**
Think Different Financial Planning is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 312539.

**How much does Think Different Financial Planning manage?**
Think Different Financial Planning reports $141,525,076 in regulatory assets under management in its Form ADV filing dated September 11, 2026 (100% discretionary).

**What types of clients does Think Different Financial Planning serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (41); individuals (other than high net worth individuals) (4).

**Which custodians does Think Different Financial Planning use?**
Think Different Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Think Different Financial Planning report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/312539

**What changed in Think Different Financial Planning's recent Form ADV filings?**
In the May 2026 filing data: Newly registered with the SEC.

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $141,525,076
- Discretionary: $141,525,076
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 4 | $2,255,815 |
| High net worth individuals | 41 | $139,269,261 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2026 (0 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Menlo Park, CA

### Websites listed on Form ADV (Item 1.I)
- thinkdifferentfp.com
- yelp.com/biz/will-steinberger-think-different-financial-planning-redwood-city-4
- LinkedIn @think-different-financial-planning
- YouTube @WillCFP

## Changes in the filing (last 12 months)

### May 2026
- Newly registered with the SEC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Think Different Financial Planning (CRD 312539): Form ADV filing data as of October 2026.