# The SUM

> The SUM is an SEC-registered investment advisory firm in The Woodlands, TX, registered since 2021, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 31, 2026.

- CRD: 297658
- Filed as: THE SUM
- Legal name: The Planning Project LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: The Woodlands, TX
- Filing period: October 2026
- Form ADV filing dated: July 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/297658
- AdvisorCensus page: https://advisorcensus.com/firm/the-sum-the-woodlands-tx-297658

## Quick answers

**How is The SUM compensated?**
On its Form ADV (Item 5.E, October 2026), The SUM reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees).

**How much does The SUM charge?**
Its Form ADV Part 2A brochure dated July 31, 2026 states: Hourly rate: $500 an hour (Financial Planning). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is The SUM located?**
The SUM's principal office is in The Woodlands, TX, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is The SUM registered with the SEC or a state?**
The SUM is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 297658.

**How much does The SUM manage?**
The SUM reports $551,358,564 in regulatory assets under management in its Form ADV filing dated July 31, 2026 (100% discretionary).

**How have The SUM's assets and staff changed since 2021?**
In the Form ADV data for The SUM: Regulatory assets under management: $107,497,220 in the October 2021 data and $551,358,564 in the October 2026 data, up 413%. Total employees: 3 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The SUM serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (159); individuals (other than high net worth individuals) (50).

**Which custodians does The SUM use?**
The SUM's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does The SUM report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/297658

**What changed in The SUM's recent Form ADV filings?**
In the August 2026 filing data: Employees performing advisory functions went from 7 to 10. Added an office in League City, TX. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 31, 2026)

- Hourly rate: $500 an hour (Financial Planning)

> Hourly Financial Planning fee is offered at a rate of $500 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $551,358,564
- Discretionary: $551,358,564
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 50 | $31,703,323 |
| High net worth individuals | 159 | $519,655,241 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2021 (5 years)
- Employees: 12 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: LA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- League City, TX

### Websites listed on Form ADV (Item 1.I)
- [thesumplanning.com](https://thesumplanning.com)
- [thesumprep.com](https://thesumprep.com)
- Facebook @thesumplanning
- LinkedIn @thesum

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $107,497,220 | 3 | September 23, 2021 |
| October 2022 | $128,004,388 | 4 | September 2, 2022 |
| October 2023 | $140,306,671 | 4 | September 6, 2023 |
| October 2024 | $305,556,227 | 8 | March 19, 2024 |
| October 2025 | $409,460,174 | 8 | March 4, 2025 |
| October 2026 | $551,358,564 | 12 | July 31, 2026 |

Regulatory assets under management: $107,497,220 in the October 2021 data and $551,358,564 in the October 2026 data, up 413%.
Total employees: 3 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Employees performing advisory functions went from 7 to 10.
- Added an office in League City, TX.
- Updated its list of owners and control persons (Schedule A).

### March 2026
- Employees performing advisory functions went from 6 to 7.
- Regulatory assets under management went from $409,460,174 to $551,358,564 (+35%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The SUM (CRD 297658): Form ADV filing data as of October 2026.