{
  "crd_number": 126514,
  "slug": "the-strategic-financial-alliance-atlanta-ga-126514",
  "primary_business_name": "THE STRATEGIC FINANCIAL ALLIANCE",
  "legal_name": "THE STRATEGIC FINANCIAL ALLIANCE, INC.",
  "dbas": [
    "BENNCO ADVISORS",
    "BOWERS PRIVATE WEALTH MANAGEMENT",
    "CAPITAL INSIGHT GROUP",
    "CARLYLE WEALTH MANAGEMENT",
    "CAROLINA WEALTH ADVISORS",
    "CORNERSTONE WEALTH SERVICES",
    "CORRIGAN FINANCIAL",
    "DUNN FINANCIAL SERVICES",
    "FRANK REYNOLDS AND COMPANY",
    "GENCREST CAPITAL PARTNERS",
    "GOLDEN SWORD ALLIANCE",
    "GROWTHPOINT ADVISORS, LLC",
    "KAP FINANCIAL SOLUTIONS",
    "KEEN & POCOCK",
    "KEIHATSU WEALTH MANAGEMENT",
    "KNIGHT ASSET MANAGEMENT",
    "LFA PRIVATE WEALTH MANAGEMENT",
    "MONEY CONCEPTS, INC.",
    "NAKAMURA STRATEGIC FINANCIAL PLANNING",
    "NORTH GEORGIA WEALTH ADVISORS",
    "OAK WEALTH MANAGEMENT",
    "SHERPA FINANCIAL ADVISORS"
  ],
  "city": "Atlanta",
  "state": "GA",
  "country": "United States",
  "cbsa_code": "12060",
  "metro": {
    "cbsa_code": "12060",
    "common_name": "Atlanta",
    "msa_name": "Atlanta-Sandy Springs-Roswell, GA",
    "path": "/advisors/ga/atlanta"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2003-07-18",
  "years_registered": 23,
  "period": "2026-10-01",
  "filing_date": "2026-03-31",
  "carried_forward": false,
  "raum_total": 382034020.0,
  "raum_discretionary": 26952731.0,
  "raum_non_discretionary": 355081289.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 56,
  "advisory_employees": 41,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": null,
      "count": 0
    },
    "individuals": {
      "raum": 221709774.0,
      "count": 1330
    },
    "high_net_worth_individuals": {
      "raum": 154439000.0,
      "count": 127
    },
    "corporations_other_businesses": {
      "raum": 5885246.0,
      "count": 6
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 2,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://linkedin.com/company/sfa-partners-2003/posts",
    "https://sfapartners.net",
    "https://thesfa.net"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/126514",
  "disclosure_items": [
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    },
    {
      "item": "11.E(4)",
      "question": "Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?"
    }
  ],
  "city_as_filed": "ATLANTA",
  "url": "https://advisorcensus.com/firm/the-strategic-financial-alliance-atlanta-ga-126514",
  "display_name": "The Strategic Financial Alliance",
  "summary": "The Strategic Financial Alliance is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2003, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.",
  "citation": "AdvisorCensus. The Strategic Financial Alliance (CRD 126514): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Commissions"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is The Strategic Financial Alliance compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), The Strategic Financial Alliance reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions."
    },
    {
      "q": "Where is The Strategic Financial Alliance located?",
      "a": "The Strategic Financial Alliance's principal office is in Atlanta, GA, according to its Form ADV; the April 2026 filing also lists 15 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is The Strategic Financial Alliance registered with the SEC or a state?",
      "a": "The Strategic Financial Alliance is an SEC-registered investment advisory firm, registered since 2003. Status as filed: Approved. CRD 126514."
    },
    {
      "q": "How much does The Strategic Financial Alliance manage?",
      "a": "The Strategic Financial Alliance reports $382,034,020 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (7% discretionary)."
    },
    {
      "q": "How have The Strategic Financial Alliance's assets and staff changed since 2021?",
      "a": "In the Form ADV data for The Strategic Financial Alliance: Regulatory assets under management: $690,390,993 in the October 2021 data and $382,034,020 in the October 2026 data, down 45%. Total employees: 95 in October 2021 and 56 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does The Strategic Financial Alliance serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,330); high net worth individuals (127); corporations or other businesses not listed above (6)."
    },
    {
      "q": "Which custodians does The Strategic Financial Alliance use?",
      "a": "The Strategic Financial Alliance's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does The Strategic Financial Alliance report any disciplinary disclosures?",
      "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation) and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/126514"
    },
    {
      "q": "What changed in The Strategic Financial Alliance's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $470,940,835 to $382,034,020 (-19%). Employees performing advisory functions went from 46 to 41. No longer lists the business name Prehmus Financial Partners. No longer lists the business name Keowee Financial Group, Inc.. Changed its office addresses in Alpharetta, GA. Changed its office addresses in Honolulu, HI. Changed its office addresses in Temple, TX. No longer lists an office in Clemson, SC. No longer lists an office in Peachtree Corners, GA. Registered or notice-filed in WY. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 690390993.0,
      "total_employees": 95,
      "filing_date": "2021-03-31"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 525453555.0,
      "total_employees": 75,
      "filing_date": "2022-03-31"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 384370810.0,
      "total_employees": 72,
      "filing_date": "2023-03-31"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 334013066.0,
      "total_employees": 74,
      "filing_date": "2024-05-21"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 470940835.0,
      "total_employees": 63,
      "filing_date": "2025-03-31"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 382034020.0,
      "total_employees": 56,
      "filing_date": "2026-03-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $470,940,835 to $382,034,020 (-19%).",
        "Employees performing advisory functions went from 46 to 41.",
        "No longer lists the business name Prehmus Financial Partners.",
        "No longer lists the business name Keowee Financial Group, Inc..",
        "Changed its office addresses in Alpharetta, GA.",
        "Changed its office addresses in Honolulu, HI.",
        "Changed its office addresses in Temple, TX.",
        "No longer lists an office in Clemson, SC.",
        "No longer lists an office in Peachtree Corners, GA.",
        "Registered or notice-filed in WY.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Pershing LLC",
      "name_as_filed": "PERSHING LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/the-strategic-financial-alliance-atlanta-ga-126514.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1330,
      "fewer_than_5": false,
      "raum": 221709774.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 127,
      "fewer_than_5": false,
      "raum": 154439000.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 6,
      "fewer_than_5": false,
      "raum": 5885246.0
    }
  ],
  "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/126514",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}