# The Sterling Group

> The Sterling Group is an SEC-registered investment advisory firm in Pasadena, CA, registered since 2012, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 111782
- Filed as: THE STERLING GROUP
- Legal name: Sterling Group Wealth Management, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Pasadena, CA
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/111782
- AdvisorCensus page: https://advisorcensus.com/firm/the-sterling-group-pasadena-ca-111782

## Quick answers

**How is The Sterling Group compensated?**
On its Form ADV (Item 5.E, October 2026), The Sterling Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is The Sterling Group located?**
The Sterling Group's principal office is in Pasadena, CA, according to its Form ADV.

**Is The Sterling Group registered with the SEC or a state?**
The Sterling Group is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 111782.

**How much does The Sterling Group manage?**
The Sterling Group reports $471,344,505 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).

**How have The Sterling Group's assets and staff changed since 2021?**
In the Form ADV data for The Sterling Group: Regulatory assets under management: $239,049,050 in the October 2021 data and $471,344,505 in the October 2026 data, up 97%. Total employees: 6 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The Sterling Group serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (149); individuals (other than high net worth individuals) (132).

**Which custodians does The Sterling Group use?**
The Sterling Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and LPL Financial LLC as custodians holding 10% or more of its separately managed account assets.

**Does The Sterling Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111782

**Does The Sterling Group state an account minimum?**
Its Form ADV Part 2A brochure dated March 30, 2026 says: "In general, the minimum investment for new clients is $1,000,000 which may be waived at the discretion of The Sterling Group."

**What changed in The Sterling Group's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 4 to 5. Regulatory assets under management went from $396,607,926 to $471,344,505 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

> In general, the minimum investment for new clients is $1,000,000 which may be waived at the discretion of The Sterling Group.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- LPL Financial LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $471,344,505
- Discretionary: $471,344,505
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 132 | $52,724,419 |
| High net worth individuals | 149 | $418,620,086 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2012 (14 years)
- Employees: 9 total, 5 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CA, GA, OR, TN, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- tsgadvisor.com
- Facebook @TSGADVISORS
- LinkedIn @TSGADVISORS

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $239,049,050 | 6 | August 2, 2021 |
| October 2022 | $294,114,279 | 6 | March 30, 2022 |
| October 2023 | $293,871,407 | 6 | April 28, 2023 |
| October 2024 | $342,744,463 | 7 | January 31, 2024 |
| October 2025 | $396,607,926 | 8 | March 31, 2025 |
| October 2026 | $471,344,505 | 9 | March 30, 2026 |

Regulatory assets under management: $239,049,050 in the October 2021 data and $471,344,505 in the October 2026 data, up 97%.
Total employees: 6 in October 2021 and 9 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 4 to 5.
- Regulatory assets under management went from $396,607,926 to $471,344,505 (+19%).

### January 2026
- No longer registered or notice-filed in TX.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The Sterling Group (CRD 111782): Form ADV filing data as of October 2026.