# The Professional Financial Company LLC

> The Professional Financial Company LLC is an SEC-registered investment advisory firm in Orem, UT, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 24, 2026.

- CRD: 286419
- Filed as: THE PROFESSIONAL FINANCIAL COMPANY LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Orem, UT
- Filing period: October 2026
- Form ADV filing dated: March 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/286419
- AdvisorCensus page: https://advisorcensus.com/firm/the-professional-financial-company-llc-orem-ut-286419

## Quick answers

**How is The Professional Financial Company LLC compensated?**
On its Form ADV (Item 5.E, October 2026), The Professional Financial Company LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does The Professional Financial Company LLC charge?**
Its Form ADV Part 2A brochure dated March 24, 2026 states: Flat fee: $500 to $25,000 (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is The Professional Financial Company LLC located?**
The Professional Financial Company LLC's principal office is in Orem, UT, according to its Form ADV.

**Is The Professional Financial Company LLC registered with the SEC or a state?**
The Professional Financial Company LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 286419.

**How much does The Professional Financial Company LLC manage?**
The Professional Financial Company LLC reports $246,055,621 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary).

**How have The Professional Financial Company LLC's assets and staff changed since 2021?**
In the Form ADV data for The Professional Financial Company LLC: Regulatory assets under management: $187,191,264 in the October 2021 data and $246,055,621 in the October 2026 data, up 31%. Total employees: 5 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The Professional Financial Company LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (184); high net worth individuals (71); other (22).

**Which custodians does The Professional Financial Company LLC use?**
The Professional Financial Company LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Wells Fargo Clearing Services, LLC as custodians holding 10% or more of its separately managed account assets.

**Does The Professional Financial Company LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/286419

**Does The Professional Financial Company LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 24, 2026 says: "PROFi typically requires a minimum asset level of $800,000 for its investment advisory services’ relationships. PROFi, in its sole discretion, may waive the required minimum asset level."

**What changed in The Professional Financial Company LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $361,064,134 to $246,055,621 (-32%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 24, 2026)

- Account minimum: $800,000 (the brochure says it may be waived or negotiated)

> PROFi typically requires a minimum asset level of $800,000 for its investment advisory services’ relationships. PROFi, in its sole discretion, may waive the required minimum asset level.

- Flat fee: $500 to $25,000 (financial planning services)

> The flat fee for financial planning services ranges from $500 to $25,000 depending on the complexity of client situation .

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Wells Fargo Clearing Services, LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $246,055,621
- Discretionary: $246,055,621
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 184 | $38,805,169 |
| High net worth individuals | 71 | $169,012,377 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Charitable organizations | 7 | $26,045,036 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 1 | $107,298 |
| Other | 22 | $12,085,741 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2019 (7 years)
- Employees: 7 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, TX, UT
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- thepfc.com
- Facebook @PROFITHEPFC
- Instagram @profithepfc
- LinkedIn @THEPFC

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $187,191,264 | 5 | March 30, 2021 |
| October 2022 | $197,253,782 | 3 | March 31, 2022 |
| October 2023 | $265,313,170 | 5 | October 4, 2023 |
| October 2024 | $206,183,702 | 6 | June 21, 2024 |
| October 2025 | $361,064,134 | 6 | March 31, 2025 |
| October 2026 | $246,055,621 | 7 | March 24, 2026 |

Regulatory assets under management: $187,191,264 in the October 2021 data and $246,055,621 in the October 2026 data, up 31%.
Total employees: 5 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $361,064,134 to $246,055,621 (-32%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The Professional Financial Company LLC (CRD 286419): Form ADV filing data as of October 2026.