# The Planning Center, Inc.

> The Planning Center, Inc. is an SEC-registered investment advisory firm in Moline, IL, registered since 2002, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 17, 2026.

- CRD: 118994
- Filed as: THE PLANNING CENTER, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Moline, IL
- Filing period: October 2026
- Form ADV filing dated: March 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/118994
- AdvisorCensus page: https://advisorcensus.com/firm/the-planning-center-inc-moline-il-118994

## Quick answers

**How is The Planning Center, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), The Planning Center, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**How much does The Planning Center, Inc. charge?**
Its Form ADV Part 2A brochure dated March 16, 2026 states: Hourly rate: $500 an hour (financial planning and consulting services for licensed professionals); Hourly rate: $75 an hour (financial planning and consulting services for unlicensed professionals). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is The Planning Center, Inc. located?**
The Planning Center, Inc.'s principal office is in Moline, IL, according to its Form ADV; the April 2026 filing also lists 6 other offices (Schedule D, Section 1.F).

**Is The Planning Center, Inc. registered with the SEC or a state?**
The Planning Center, Inc. is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 118994.

**How much does The Planning Center, Inc. manage?**
The Planning Center, Inc. reports $1,371,859,808 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (98% discretionary).

**How have The Planning Center, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for The Planning Center, Inc.: Regulatory assets under management: $842,952,491 in the October 2021 data and $1,371,859,808 in the October 2026 data, up 63%. Total employees: 26 in October 2021 and 28 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The Planning Center, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (570); high net worth individuals (325); pension and profit sharing plans (but not the plan participants or government pension plans) (10).

**Which custodians does The Planning Center, Inc. use?**
The Planning Center, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

**Does The Planning Center, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118994

**What changed in The Planning Center, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 10 to 12. Regulatory assets under management went from $1,186,883,573 to $1,371,859,808 (+16%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 16, 2026)

- Hourly rate: $500 an hour (financial planning and consulting services for licensed professionals)

> the Registrant charges $500 per hour for licensed professionals and $75 per hour for unlicensed professionals on an hourly basis, depending upon the level and scope of the service(s) required

- Hourly rate: $75 an hour (financial planning and consulting services for unlicensed professionals)

> the Registrant charges $500 per hour for licensed professionals and $75 per hour for unlicensed professionals on an hourly basis, depending upon the level and scope of the service(s) required

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Axos Clearing LLC
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,371,859,808
- Discretionary: $1,347,331,521
- Non-discretionary: $24,528,287

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 570 | $331,993,944 |
| High net worth individuals | 325 | $983,912,389 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 10 | $46,427,789 |
| Corporations or other businesses not listed above | 7 | $9,525,686 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Other

### Firm details
- Registered since: 2002 (24 years)
- Employees: 28 total, 12 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AZ, CA, FL, IA, IL, IN, LA, MN, MO, NC, NH, NY, OR, PA, SC, TX, VA, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Anchorage, AK
- Chicago, IL
- Fresno, CA
- Iowa City, IA
- New Orleans, LA
- St. Louis Park, MN

### Websites listed on Form ADV (Item 1.I)
- [theplanningcenter.com](https://theplanningcenter.com)
- Facebook @10153685219671039
- Facebook @128452567192929
- Facebook @asivertsen1
- Facebook @michael.branham
- Facebook @michelle.maton.5
- Facebook @safetyinnumbers
- Facebook @theplanningcenter
- Facebook @upperlinefinancialplanning
- LinkedIn @1065471
- LinkedIn @the-planning-center-inc
- LinkedIn @the-planning-center-inc.
- LinkedIn @andrewsivertsen
- LinkedIn @erickies
- LinkedIn @jjsessions
- LinkedIn @judeb
- LinkedIn @mabranham
- LinkedIn @matt-knoll-cfp®-60590632
- LinkedIn @mattsivertsen
- LinkedIn @michelle-maton-16ba704
- X @asivertsen
- X @branhamma
- X @eric_kies
- X @hjudeboudreaux
- X @jjsessions
- X @mattsivertsen
- X @planning_center

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $842,952,491 | 26 | April 15, 2021 |
| October 2022 | $995,661,437 | 28 | July 20, 2022 |
| October 2023 | $946,597,059 | 25 | May 24, 2023 |
| October 2024 | $1,087,920,044 | 27 | September 16, 2024 |
| October 2025 | $1,186,883,573 | 26 | March 19, 2025 |
| October 2026 | $1,371,859,808 | 28 | March 17, 2026 |

Regulatory assets under management: $842,952,491 in the October 2021 data and $1,371,859,808 in the October 2026 data, up 63%.
Total employees: 26 in October 2021 and 28 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 10 to 12.
- Regulatory assets under management went from $1,186,883,573 to $1,371,859,808 (+16%).

### January 2026
- No longer registered or notice-filed in MA.

### December 2025
- Registered or notice-filed in PA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The Planning Center, Inc. (CRD 118994): Form ADV filing data as of October 2026.