{
  "crd_number": 118994,
  "slug": "the-planning-center-inc-moline-il-118994",
  "primary_business_name": "THE PLANNING CENTER, INC.",
  "legal_name": "THE PLANNING CENTER, INC.",
  "dbas": [],
  "city": "Moline",
  "state": "IL",
  "country": "United States",
  "cbsa_code": "19340",
  "metro": {
    "cbsa_code": "19340",
    "common_name": "Davenport",
    "msa_name": "Davenport-Moline-Rock Island, IA-IL",
    "path": "/advisors/ia/davenport"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2002-04-12",
  "years_registered": 24,
  "period": "2026-10-01",
  "filing_date": "2026-03-17",
  "carried_forward": false,
  "raum_total": 1371859808.0,
  "raum_discretionary": 1347331521.0,
  "raum_non_discretionary": 24528287.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 28,
  "advisory_employees": 12,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 331993944.0,
      "count": 570
    },
    "pension_profit_sharing": {
      "raum": 46427789.0,
      "count": 10
    },
    "high_net_worth_individuals": {
      "raum": 983912389.0,
      "count": 325
    },
    "corporations_other_businesses": {
      "raum": 9525686.0,
      "count": 7
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AZ",
    "CA",
    "FL",
    "IA",
    "IL",
    "IN",
    "LA",
    "MN",
    "MO",
    "NC",
    "NH",
    "NY",
    "OR",
    "PA",
    "SC",
    "TX",
    "VA",
    "WA",
    "WI"
  ],
  "websites": [
    "https://facebook.com/10153685219671039",
    "https://facebook.com/128452567192929",
    "https://facebook.com/asivertsen1",
    "https://facebook.com/michael.branham",
    "https://facebook.com/michelle.maton.5",
    "https://facebook.com/safetyinnumbers",
    "https://facebook.com/theplanningcenter",
    "https://facebook.com/upperlinefinancialplanning",
    "https://linkedin.com/company/1065471/26",
    "https://linkedin.com/company/the-planning-center-inc",
    "https://linkedin.com/company/the-planning-center-inc./about",
    "https://linkedin.com/in/andrewsivertsen",
    "https://linkedin.com/in/erickies",
    "https://linkedin.com/in/jjsessions",
    "https://linkedin.com/in/judeb",
    "https://linkedin.com/in/mabranham",
    "https://linkedin.com/in/matt-knoll-cfp%c2%ae-60590632",
    "https://linkedin.com/in/mattsivertsen",
    "https://linkedin.com/in/michelle-maton-16ba704",
    "https://theplanningcenter.com",
    "https://x.com/asivertsen",
    "https://x.com/branhamma",
    "https://x.com/eric_kies",
    "https://x.com/hjudeboudreaux",
    "https://x.com/jjsessions",
    "https://x.com/mattsivertsen",
    "https://x.com/planning_center"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/118994",
  "city_as_filed": "MOLINE",
  "url": "https://advisorcensus.com/firm/the-planning-center-inc-moline-il-118994",
  "display_name": "The Planning Center, Inc.",
  "summary": "The Planning Center, Inc. is an SEC-registered investment advisory firm in Moline, IL, registered since 2002, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 17, 2026.",
  "citation": "AdvisorCensus. The Planning Center, Inc. (CRD 118994): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is The Planning Center, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), The Planning Center, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "How much does The Planning Center, Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated March 16, 2026 states: Hourly rate: $500 an hour (financial planning and consulting services for licensed professionals); Hourly rate: $75 an hour (financial planning and consulting services for unlicensed professionals). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is The Planning Center, Inc. located?",
      "a": "The Planning Center, Inc.'s principal office is in Moline, IL, according to its Form ADV; the April 2026 filing also lists 6 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is The Planning Center, Inc. registered with the SEC or a state?",
      "a": "The Planning Center, Inc. is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 118994."
    },
    {
      "q": "How much does The Planning Center, Inc. manage?",
      "a": "The Planning Center, Inc. reports $1,371,859,808 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (98% discretionary)."
    },
    {
      "q": "How have The Planning Center, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for The Planning Center, Inc.: Regulatory assets under management: $842,952,491 in the October 2021 data and $1,371,859,808 in the October 2026 data, up 63%. Total employees: 26 in October 2021 and 28 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does The Planning Center, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (570); high net worth individuals (325); pension and profit sharing plans (but not the plan participants or government pension plans) (10)."
    },
    {
      "q": "Which custodians does The Planning Center, Inc. use?",
      "a": "The Planning Center, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does The Planning Center, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118994"
    },
    {
      "q": "What changed in The Planning Center, Inc.'s recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 10 to 12. Regulatory assets under management went from $1,186,883,573 to $1,371,859,808 (+16%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 842952491.0,
      "total_employees": 26,
      "filing_date": "2021-04-15"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 995661437.0,
      "total_employees": 28,
      "filing_date": "2022-07-20"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 946597059.0,
      "total_employees": 25,
      "filing_date": "2023-05-24"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 1087920044.0,
      "total_employees": 27,
      "filing_date": "2024-09-16"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1186883573.0,
      "total_employees": 26,
      "filing_date": "2025-03-19"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1371859808.0,
      "total_employees": 28,
      "filing_date": "2026-03-17"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 10 to 12.",
        "Regulatory assets under management went from $1,186,883,573 to $1,371,859,808 (+16%)."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in MA."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Registered or notice-filed in PA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 16, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $500 an hour (financial planning and consulting services for licensed professionals)",
      "Hourly rate: $75 an hour (financial planning and consulting services for unlicensed professionals)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $500 an hour (financial planning and consulting services for licensed professionals)"
        ],
        "quotes": [
          "the Registrant charges $500 per hour for licensed professionals and $75 per hour for unlicensed professionals on an hourly basis, depending upon the level and scope of the service(s) required"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $75 an hour (financial planning and consulting services for unlicensed professionals)"
        ],
        "quotes": [
          "the Registrant charges $500 per hour for licensed professionals and $75 per hour for unlicensed professionals on an hourly basis, depending upon the level and scope of the service(s) required"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 500.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning and consulting services for licensed professionals"
        },
        {
          "kind": "hourly",
          "amount": 75.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning and consulting services for unlicensed professionals"
        }
      ]
    },
    "quotes": [
      "the Registrant charges $500 per hour for licensed professionals and $75 per hour for unlicensed professionals on an hourly basis, depending upon the level and scope of the service(s) required",
      "the Registrant charges $500 per hour for licensed professionals and $75 per hour for unlicensed professionals on an hourly basis, depending upon the level and scope of the service(s) required"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Axos Clearing LLC",
      "name_as_filed": "AXOS CLEARING LLC",
      "affiliated": false
    },
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/the-planning-center-inc-moline-il-118994.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 570,
      "fewer_than_5": false,
      "raum": 331993944.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 325,
      "fewer_than_5": false,
      "raum": 983912389.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 10,
      "fewer_than_5": false,
      "raum": 46427789.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 7,
      "fewer_than_5": false,
      "raum": 9525686.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/118994",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}