{
  "crd_number": 104557,
  "slug": "the-pacific-center-for-financial-services-danville-ca-104557",
  "primary_business_name": "THE PACIFIC CENTER FOR FINANCIAL SERVICES",
  "legal_name": "THE PACIFIC CENTER FOR FINANCIAL SERVICES",
  "dbas": [],
  "city": "Danville",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41860",
  "metro": {
    "cbsa_code": "41860",
    "common_name": "San Francisco",
    "msa_name": "San Francisco-Oakland-Fremont, CA",
    "path": "/advisors/ca/san-francisco"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1997-12-16",
  "years_registered": 28,
  "period": "2026-10-01",
  "filing_date": "2026-09-28",
  "carried_forward": false,
  "raum_total": 1097003444.0,
  "raum_discretionary": 1043839757.0,
  "raum_non_discretionary": 53163687.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 5,
  "advisory_employees": 5,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 162651958.0,
      "count": 436
    },
    "high_net_worth_individuals": {
      "raum": 934351486.0,
      "count": 353
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "FL",
    "HI",
    "NV",
    "OR",
    "TX",
    "UT"
  ],
  "websites": [
    "https://linkedin.com/company/the-pacific-center-for-financial-services",
    "https://linkedin.com/in/ashley-m-souza-aif%C2%AE-3a901268",
    "https://linkedin.com/in/stephen-schliesser-1218596",
    "https://pcfsonline.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/104557",
  "city_as_filed": "DANVILLE",
  "url": "https://advisorcensus.com/firm/the-pacific-center-for-financial-services-danville-ca-104557",
  "display_name": "The Pacific Center for Financial Services",
  "summary": "The Pacific Center for Financial Services is an SEC-registered investment advisory firm in Danville, CA, registered since 1997, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 28, 2026.",
  "citation": "AdvisorCensus. The Pacific Center for Financial Services (CRD 104557): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is The Pacific Center for Financial Services compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), The Pacific Center for Financial Services reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does The Pacific Center for Financial Services charge?",
      "a": "Its Form ADV Part 2A brochure dated June 1, 2026 states: Flat fee: $250 to $2,000 (financial planning and consulting services under a stand-alone engagement); Hourly rate: $200 an hour (financial planning and consulting services under a stand-alone engagement). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is The Pacific Center for Financial Services located?",
      "a": "The Pacific Center for Financial Services' principal office is in Danville, CA, according to its Form ADV."
    },
    {
      "q": "Is The Pacific Center for Financial Services registered with the SEC or a state?",
      "a": "The Pacific Center for Financial Services is an SEC-registered investment advisory firm, registered since 1997. Status as filed: Approved. CRD 104557."
    },
    {
      "q": "How much does The Pacific Center for Financial Services manage?",
      "a": "The Pacific Center for Financial Services reports $1,097,003,444 in regulatory assets under management in its Form ADV filing dated September 28, 2026 (95% discretionary)."
    },
    {
      "q": "How have The Pacific Center for Financial Services' assets and staff changed since 2021?",
      "a": "In the Form ADV data for The Pacific Center for Financial Services: Regulatory assets under management: $808,536,406 in the October 2021 data and $1,097,003,444 in the October 2026 data, up 36%. Total employees: 5 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does The Pacific Center for Financial Services serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (436); high net worth individuals (353)."
    },
    {
      "q": "Which custodians does The Pacific Center for Financial Services use?",
      "a": "The Pacific Center for Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does The Pacific Center for Financial Services report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/104557"
    },
    {
      "q": "What changed in The Pacific Center for Financial Services' recent Form ADV filings?",
      "a": "In the October 2026 filing data: Employees performing advisory functions went from 4 to 5. Regulatory assets under management went from $960,563,329 to $1,097,003,444 (+14%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 808536406.0,
      "total_employees": 5,
      "filing_date": "2021-09-21"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 703368126.0,
      "total_employees": 4,
      "filing_date": "2022-09-28"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 758515730.0,
      "total_employees": 4,
      "filing_date": "2023-09-29"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 878846223.0,
      "total_employees": 4,
      "filing_date": "2024-09-27"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 878846223.0,
      "total_employees": 4,
      "filing_date": "2024-09-27"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1097003444.0,
      "total_employees": 5,
      "filing_date": "2026-09-28"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-10-01",
      "period_label": "October 2026",
      "notes": [
        "Employees performing advisory functions went from 4 to 5.",
        "Regulatory assets under management went from $960,563,329 to $1,097,003,444 (+14%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated June 1, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Flat fee: $250 to $2,000 (financial planning and consulting services under a stand-alone engagement)",
      "Hourly rate: $200 an hour (financial planning and consulting services under a stand-alone engagement)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $250 to $2,000 (financial planning and consulting services under a stand-alone engagement)"
        ],
        "quotes": [
          "PCFS charges a fixed and/or hourly fee for providing financial planning and consulting services under a stand-alone engagement. These fees are negotiable, but range from $250 to $2,000 on a fixed fee basis"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $200 an hour (financial planning and consulting services under a stand-alone engagement)"
        ],
        "quotes": [
          "PCFS charges a fixed and/or hourly fee for providing financial planning and consulting services under a stand-alone engagement. These fees are negotiable, but range from $250 to $2,000 on a fixed fee basis and/or $200 on an hourly basis"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "flat",
          "amount": null,
          "min": 250.0,
          "max": 2000.0,
          "period": "one_time",
          "service": "financial planning and consulting services under a stand-alone engagement"
        },
        {
          "kind": "hourly",
          "amount": 200.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning and consulting services under a stand-alone engagement"
        }
      ]
    },
    "quotes": [
      "PCFS charges a fixed and/or hourly fee for providing financial planning and consulting services under a stand-alone engagement. These fees are negotiable, but range from $250 to $2,000 on a fixed fee basis",
      "PCFS charges a fixed and/or hourly fee for providing financial planning and consulting services under a stand-alone engagement. These fees are negotiable, but range from $250 to $2,000 on a fixed fee basis and/or $200 on an hourly basis"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/the-pacific-center-for-financial-services-danville-ca-104557.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 436,
      "fewer_than_5": false,
      "raum": 162651958.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 353,
      "fewer_than_5": false,
      "raum": 934351486.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/104557",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}