# The McGriff Alliance

> The McGriff Alliance is a state-registered investment advisory firm in Birmingham, AL, registered since 1995, reporting under $25 million in regulatory assets under management in its Form ADV filing dated September 29, 2026.

- CRD: 131477
- Filed as: THE MCGRIFF ALLIANCE
- Legal name: The McGriff Alliance, Inc.
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Birmingham, AL
- Filing period: October 2026
- Form ADV filing dated: September 29, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/131477
- AdvisorCensus page: https://advisorcensus.com/firm/the-mcgriff-alliance-birmingham-al-131477

## Quick answers

**How is The McGriff Alliance compensated?**
On its Form ADV (Item 5.E, October 2026), The McGriff Alliance reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); commissions; other.

**Where is The McGriff Alliance located?**
The McGriff Alliance's principal office is in Birmingham, AL, according to its Form ADV.

**Is The McGriff Alliance registered with the SEC or a state?**
The McGriff Alliance is a state-registered investment advisory firm, registered since 1995. Status as filed: APPROVED. CRD 131477.

**How much does The McGriff Alliance manage?**
The McGriff Alliance reports $14,212,279 in regulatory assets under management in its Form ADV filing dated September 29, 2026 (100% discretionary).

**What types of clients does The McGriff Alliance serve?**
By number of clients on Form ADV Item 5.D: investment companies (17); pooled investment vehicles (other than investment companies and business development companies) (13); individuals (other than high net worth individuals) (8).

**Does The McGriff Alliance report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/131477

**What changed in The McGriff Alliance's recent Form ADV filings?**
In the October 2026 filing data: Regulatory assets under management went from $21,244,084 to $14,212,279 (-33%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Commissions
- Other

### Regulatory assets under management (Item 5.F)
- Total: $14,212,279
- Discretionary: $14,212,279
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 8 | $1,479,832 |
| High net worth individuals | 7 | $8,443,584 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 17 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 13 | $4,288,863 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 0 | Not reported |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 0 | Not reported |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 1995 (31 years)
- Employees: 42,888,630 total, 0 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, GA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- themcgriffalliance.com

## Changes in the filing (last 12 months)

### October 2026
- Regulatory assets under management went from $21,244,084 to $14,212,279 (-33%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The McGriff Alliance (CRD 131477): Form ADV filing data as of October 2026.