# The Magnolia Group, LLC

> The Magnolia Group, LLC is an SEC-registered investment advisory firm in Omaha, NE, registered since 2014, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.

- CRD: 171102
- Filed as: THE MAGNOLIA GROUP, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Omaha, NE
- Filing period: October 2026
- Form ADV filing dated: March 27, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/171102
- AdvisorCensus page: https://advisorcensus.com/firm/the-magnolia-group-llc-omaha-ne-171102

## Quick answers

**How is The Magnolia Group, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), The Magnolia Group, LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is The Magnolia Group, LLC located?**
The Magnolia Group, LLC's principal office is in Omaha, NE, according to its Form ADV.

**Is The Magnolia Group, LLC registered with the SEC or a state?**
The Magnolia Group, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 171102.

**How much does The Magnolia Group, LLC manage?**
The Magnolia Group, LLC reports $710,597,605 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (100% discretionary).

**How have The Magnolia Group, LLC's assets and staff changed since 2021?**
In the Form ADV data for The Magnolia Group, LLC: Regulatory assets under management: $1,039,354,393 in the October 2021 data and $710,597,605 in the October 2026 data, down 32%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The Magnolia Group, LLC serve?**
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (1); other (1).

**Which custodians does The Magnolia Group, LLC use?**
The Magnolia Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does The Magnolia Group, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/171102

**What changed in The Magnolia Group, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $811,857,229 to $710,597,605 (-12%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Performance-based fees

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $710,597,605
- Discretionary: $710,597,605
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 0 | $0 |
| High net worth individuals | 0 | $0 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $641,439,102 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 1 | $69,158,503 |

### Advisory services (Item 5.G)
- Portfolio management for pooled investment vehicles (other than investment companies)

### Firm details
- Registered since: 2014 (12 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NE
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,039,354,393 | 2 | February 22, 2021 |
| October 2022 | $999,781,188 | 2 | March 29, 2022 |
| October 2023 | $797,436,834 | 2 | March 24, 2023 |
| October 2024 | $783,587,938 | 2 | May 6, 2024 |
| October 2025 | $811,857,229 | 2 | March 27, 2025 |
| October 2026 | $710,597,605 | 2 | March 27, 2026 |

Regulatory assets under management: $1,039,354,393 in the October 2021 data and $710,597,605 in the October 2026 data, down 32%.
Total employees: 2 in October 2021 and 2 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $811,857,229 to $710,597,605 (-12%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The Magnolia Group, LLC (CRD 171102): Form ADV filing data as of October 2026.