# The Life Group Financial Services

> The Life Group Financial Services is an SEC-registered investment advisory firm in Dubuque, IA, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 14, 2026.

- CRD: 277091
- Filed as: THE LIFE GROUP FINANCIAL SERVICES
- Legal name: Guncheon Financial LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Dubuque, IA
- Filing period: October 2026
- Form ADV filing dated: July 14, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/277091
- AdvisorCensus page: https://advisorcensus.com/firm/the-life-group-financial-services-dubuque-ia-277091

## Quick answers

**How is The Life Group Financial Services compensated?**
On its Form ADV (Item 5.E, October 2026), The Life Group Financial Services reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**Where is The Life Group Financial Services located?**
The Life Group Financial Services' principal office is in Dubuque, IA, according to its Form ADV; the August 2026 filing also lists 4 other offices (Schedule D, Section 1.F).

**Is The Life Group Financial Services registered with the SEC or a state?**
The Life Group Financial Services is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 277091.

**How much does The Life Group Financial Services manage?**
The Life Group Financial Services reports $146,201,122 in regulatory assets under management in its Form ADV filing dated July 14, 2026 (100% discretionary).

**How have The Life Group Financial Services' assets and staff changed since 2025?**
In the Form ADV data for The Life Group Financial Services: Regulatory assets under management: $125,694,222 in the October 2025 data and $146,201,122 in the October 2026 data, up 16%. Total employees: 4 in October 2025 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The Life Group Financial Services serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,235); high net worth individuals (23).

**Which custodians does The Life Group Financial Services use?**
The Life Group Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Wells Fargo Clearing Services, LLC as custodians holding 10% or more of its separately managed account assets.

**Does The Life Group Financial Services report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/277091

**Does The Life Group Financial Services state an account minimum?**
Its Form ADV Part 2A brochure dated March 31, 2026 says: "Our minimum account size requirement is $250,000 but can be waived at TLG’s discretion."

**What changed in The Life Group Financial Services' recent Form ADV filings?**
In the August 2026 filing data: Registered or notice-filed in MD.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Account minimum: $250,000 (the brochure says it may be waived or negotiated)

> Our minimum account size requirement is $250,000 but can be waived at TLG’s discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Wells Fargo Clearing Services, LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $146,201,122
- Discretionary: $146,201,122
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,235 | $110,291,536 |
| High net worth individuals | 23 | $35,315,852 |
| Charitable organizations | Fewer than 5 | $593,734 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2024 (1 year)
- Employees: 4 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, IA, IL, KS, LA, MD, MI, MN, MO, NE, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Fremont, MI
- Minneapolis, MN
- Northbrook, IL
- Westby, WI

### Websites listed on Form ADV (Item 1.I)
- thelifegroupllc.com
- Facebook @thelifegroup
- LinkedIn @the-life-group-llc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $125,694,222 | 4 | February 11, 2025 |
| October 2026 | $146,201,122 | 4 | July 14, 2026 |

Regulatory assets under management: $125,694,222 in the October 2025 data and $146,201,122 in the October 2026 data, up 16%.
Total employees: 4 in October 2025 and 4 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Registered or notice-filed in MD.

### June 2026
- No longer lists the business name The Life Group Financial Services.
- Employees performing advisory functions went from 5 to 4.
- Added an office in Northbrook, IL.

### April 2026
- Employees performing advisory functions went from 4 to 5.
- Added an office in Minneapolis, MN.
- Registered or notice-filed in LA, NE, TX.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The Life Group Financial Services (CRD 277091): Form ADV filing data as of October 2026.