{
  "crd_number": 277091,
  "slug": "the-life-group-financial-services-dubuque-ia-277091",
  "primary_business_name": "THE LIFE GROUP FINANCIAL SERVICES",
  "legal_name": "GUNCHEON FINANCIAL LLC",
  "dbas": [],
  "city": "Dubuque",
  "state": "IA",
  "country": "United States",
  "cbsa_code": "20220",
  "metro": {
    "cbsa_code": "20220",
    "common_name": "Dubuque",
    "msa_name": "Dubuque, IA",
    "path": "/advisors/ia/dubuque"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2024-11-29",
  "years_registered": 1,
  "period": "2026-10-01",
  "filing_date": "2026-07-14",
  "carried_forward": false,
  "raum_total": 146201122.0,
  "raum_discretionary": 146201122.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 4,
  "advisory_employees": 4,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 593734.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 110291536.0,
      "count": 1235
    },
    "high_net_worth_individuals": {
      "raum": 35315852.0,
      "count": 23
    }
  },
  "compensation_types": [
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "CO",
    "IA",
    "IL",
    "KS",
    "LA",
    "MD",
    "MI",
    "MN",
    "MO",
    "NE",
    "TX",
    "WI"
  ],
  "websites": [
    "https://facebook.com/thelifegroup",
    "https://linkedin.com/company/the-life-group-llc",
    "https://thelifegroupllc.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/277091",
  "city_as_filed": "DUBUQUE",
  "url": "https://advisorcensus.com/firm/the-life-group-financial-services-dubuque-ia-277091",
  "display_name": "The Life Group Financial Services",
  "summary": "The Life Group Financial Services is an SEC-registered investment advisory firm in Dubuque, IA, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 14, 2026.",
  "citation": "AdvisorCensus. The Life Group Financial Services (CRD 277091): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is The Life Group Financial Services compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), The Life Group Financial Services reports these compensation arrangements: a percentage of assets under its management; hourly charges."
    },
    {
      "q": "Where is The Life Group Financial Services located?",
      "a": "The Life Group Financial Services' principal office is in Dubuque, IA, according to its Form ADV; the August 2026 filing also lists 4 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is The Life Group Financial Services registered with the SEC or a state?",
      "a": "The Life Group Financial Services is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 277091."
    },
    {
      "q": "How much does The Life Group Financial Services manage?",
      "a": "The Life Group Financial Services reports $146,201,122 in regulatory assets under management in its Form ADV filing dated July 14, 2026 (100% discretionary)."
    },
    {
      "q": "How have The Life Group Financial Services' assets and staff changed since 2025?",
      "a": "In the Form ADV data for The Life Group Financial Services: Regulatory assets under management: $125,694,222 in the October 2025 data and $146,201,122 in the October 2026 data, up 16%. Total employees: 4 in October 2025 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does The Life Group Financial Services serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,235); high net worth individuals (23)."
    },
    {
      "q": "Which custodians does The Life Group Financial Services use?",
      "a": "The Life Group Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Wells Fargo Clearing Services, LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does The Life Group Financial Services report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/277091"
    },
    {
      "q": "Does The Life Group Financial Services state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 31, 2026 says: \"Our minimum account size requirement is $250,000 but can be waived at TLG’s discretion.\""
    },
    {
      "q": "What changed in The Life Group Financial Services' recent Form ADV filings?",
      "a": "In the August 2026 filing data: Registered or notice-filed in MD."
    }
  ],
  "filing_history": [
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 125694222.0,
      "total_employees": 4,
      "filing_date": "2025-02-11"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 146201122.0,
      "total_employees": 4,
      "filing_date": "2026-07-14"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-08-01",
      "period_label": "August 2026",
      "notes": [
        "Registered or notice-filed in MD."
      ]
    },
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "No longer lists the business name The Life Group Financial Services.",
        "Employees performing advisory functions went from 5 to 4.",
        "Added an office in Northbrook, IL."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 4 to 5.",
        "Added an office in Minneapolis, MN.",
        "Registered or notice-filed in LA, NE, TX."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 31, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$250,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $250,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "Our minimum account size requirement is $250,000 but can be waived at TLG’s discretion."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 250000.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Our minimum account size requirement is $250,000 but can be waived at TLG’s discretion."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Wells Fargo Clearing Services, LLC",
      "name_as_filed": "WELLS FARGO CLEARING SERVICES, LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/the-life-group-financial-services-dubuque-ia-277091.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1235,
      "fewer_than_5": false,
      "raum": 110291536.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 23,
      "fewer_than_5": false,
      "raum": 35315852.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 593734.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/277091",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}