# The Keystone Financial Alliance, LLC

> The Keystone Financial Alliance, LLC is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 168760
- Filed as: THE KEYSTONE FINANCIAL ALLIANCE, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Atlanta, GA
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/168760
- AdvisorCensus page: https://advisorcensus.com/firm/the-keystone-financial-alliance-llc-atlanta-ga-168760

## Quick answers

**How is The Keystone Financial Alliance, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), The Keystone Financial Alliance, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is The Keystone Financial Alliance, LLC located?**
The Keystone Financial Alliance, LLC's principal office is in Atlanta, GA, according to its Form ADV.

**Is The Keystone Financial Alliance, LLC registered with the SEC or a state?**
The Keystone Financial Alliance, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 168760.

**How much does The Keystone Financial Alliance, LLC manage?**
The Keystone Financial Alliance, LLC reports $164,700,000 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (99% discretionary).

**How have The Keystone Financial Alliance, LLC's assets and staff changed since 2021?**
In the Form ADV data for The Keystone Financial Alliance, LLC: Regulatory assets under management: $127,076,964 in the October 2021 data and $164,700,000 in the October 2026 data, up 30%. Total employees: 4 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The Keystone Financial Alliance, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (75); individuals (other than high net worth individuals) (44).

**Which custodians does The Keystone Financial Alliance, LLC use?**
The Keystone Financial Alliance, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does The Keystone Financial Alliance, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/168760

**Does The Keystone Financial Alliance, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 30, 2026 says: "We offer investment advisory services to individuals (other than high net worth individuals) and high net worth individuals. In general, we do not require a minimum dollar amount to open and maintain an advisory account."

**What changed in The Keystone Financial Alliance, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 2 to 1. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Account minimum: None

> We offer investment advisory services to individuals (other than high net worth individuals) and high net worth individuals. In general, we do not require a minimum dollar amount to open and maintain an advisory account.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $164,700,000
- Discretionary: $162,338,445
- Non-discretionary: $2,361,555

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 44 | $12,524,000 |
| High net worth individuals | 75 | $152,176,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Other

### Firm details
- Registered since: 2019 (7 years)
- Employees: 3 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, FL, GA, NC, NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- mykfa.com
- LinkedIn @mykfa

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $127,076,964 | 4 | March 3, 2021 |
| October 2022 | $150,000,000 | 4 | March 28, 2022 |
| October 2023 | $132,490,820 | 4 | June 8, 2023 |
| October 2024 | $136,200,000 | 4 | February 28, 2024 |
| October 2025 | $153,700,000 | 4 | March 5, 2025 |
| October 2026 | $164,700,000 | 3 | March 30, 2026 |

Regulatory assets under management: $127,076,964 in the October 2021 data and $164,700,000 in the October 2026 data, up 30%.
Total employees: 4 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 2 to 1.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The Keystone Financial Alliance, LLC (CRD 168760): Form ADV filing data as of October 2026.