# The Investment Counsel Company

> The Investment Counsel Company is an SEC-registered investment advisory firm in Las Vegas, NV, registered since 1988, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 19608
- Filed as: THE INVESTMENT COUNSEL COMPANY
- Legal name: The Investment Counsel Company of Nevada
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Las Vegas, NV
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/19608
- AdvisorCensus page: https://advisorcensus.com/firm/the-investment-counsel-company-las-vegas-nv-19608

## Quick answers

**How is The Investment Counsel Company compensated?**
On its Form ADV (Item 5.E, October 2026), The Investment Counsel Company reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is The Investment Counsel Company located?**
The Investment Counsel Company's principal office is in Las Vegas, NV, according to its Form ADV.

**Is The Investment Counsel Company registered with the SEC or a state?**
The Investment Counsel Company is an SEC-registered investment advisory firm, registered since 1988. Status as filed: Approved. CRD 19608.

**How much does The Investment Counsel Company manage?**
The Investment Counsel Company reports $2,181,261,991 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (68% discretionary).

**How have The Investment Counsel Company's assets and staff changed since 2021?**
In the Form ADV data for The Investment Counsel Company: Regulatory assets under management: $1,163,072,552 in the October 2021 data and $2,181,261,991 in the October 2026 data, up 88%. Total employees: 13 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The Investment Counsel Company serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (384); individuals (other than high net worth individuals) (17); pension and profit sharing plans (but not the plan participants or government pension plans) (9).

**Which custodians does The Investment Counsel Company use?**
The Investment Counsel Company's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does The Investment Counsel Company report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/19608

**What changed in The Investment Counsel Company's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 9 to 11. Regulatory assets under management went from $1,838,311,006 to $2,181,261,991 (+19%). Registered or notice-filed in AZ, FL, WA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,181,261,991
- Discretionary: $1,492,381,670
- Non-discretionary: $688,880,321

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 17 | $5,784,770 |
| High net worth individuals | 384 | $2,093,888,449 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 9 | $46,238,861 |
| Charitable organizations | Fewer than 5 | $26,426,747 |
| Corporations or other businesses not listed above | Fewer than 5 | $8,923,164 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 1988 (38 years)
- Employees: 11 total, 11 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, FL, ID, LA, NV, OR, TX, UT, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [iccnv.com](https://iccnv.com)
- LinkedIn @the-investment-counsel-company-of-nevada
- LinkedIn @randy-garcia-cima®-aifa®-a4299724

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,163,072,552 | 13 | March 30, 2021 |
| October 2022 | $1,337,290,200 | 17 | March 31, 2022 |
| October 2023 | $1,180,739,616 | 18 | September 18, 2023 |
| October 2024 | $1,640,536,319 | 11 | April 2, 2024 |
| October 2025 | $1,838,311,006 | 15 | April 1, 2025 |
| October 2026 | $2,181,261,991 | 11 | March 31, 2026 |

Regulatory assets under management: $1,163,072,552 in the October 2021 data and $2,181,261,991 in the October 2026 data, up 88%.
Total employees: 13 in October 2021 and 11 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 9 to 11.
- Regulatory assets under management went from $1,838,311,006 to $2,181,261,991 (+19%).
- Registered or notice-filed in AZ, FL, WA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The Investment Counsel Company (CRD 19608): Form ADV filing data as of October 2026.