{
  "crd_number": 114796,
  "slug": "the-goff-financial-group-houston-tx-114796",
  "primary_business_name": "THE GOFF FINANCIAL GROUP",
  "legal_name": "MATTHEW GOFF INVESTMENT ADVISOR, LLC",
  "dbas": [
    "MATTHEW GOFF",
    "THE GOFF FINANCIAL GROUP"
  ],
  "city": "Houston",
  "state": "TX",
  "country": "United States",
  "cbsa_code": "26420",
  "metro": {
    "cbsa_code": "26420",
    "common_name": "Houston",
    "msa_name": "Houston-Pasadena-The Woodlands, TX",
    "path": "/advisors/tx/houston"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2003-06-19",
  "years_registered": 23,
  "period": "2026-10-01",
  "filing_date": "2026-03-31",
  "carried_forward": false,
  "raum_total": 674352587.0,
  "raum_discretionary": 669360280.0,
  "raum_non_discretionary": 4992307.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 4,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 439511.0,
      "count": 1,
      "description": "DONOR ADVISED",
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 32845013.0,
      "count": 81
    },
    "pension_profit_sharing": {
      "raum": 6866104.0,
      "count": 2,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 634201959.0,
      "count": 142
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "TX"
  ],
  "websites": [
    "https://facebook.com/GOFFFINANCIALGROUP",
    "https://gofffinancial.com",
    "https://hire-an-advisor.com",
    "https://houstonfinancialadvisors.com",
    "https://linkedin.com/COMPANY/THE-GOFF-FINANCIAL-GROUP",
    "https://matthewgoff.com",
    "https://whygofffinancial.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/114796",
  "city_as_filed": "HOUSTON",
  "url": "https://advisorcensus.com/firm/the-goff-financial-group-houston-tx-114796",
  "display_name": "The Goff Financial Group",
  "summary": "The Goff Financial Group is an SEC-registered investment advisory firm in Houston, TX, registered since 2003, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.",
  "citation": "AdvisorCensus. The Goff Financial Group (CRD 114796): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is The Goff Financial Group compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), The Goff Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is The Goff Financial Group located?",
      "a": "The Goff Financial Group's principal office is in Houston, TX, according to its Form ADV; the April 2026 filing also lists 3 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is The Goff Financial Group registered with the SEC or a state?",
      "a": "The Goff Financial Group is an SEC-registered investment advisory firm, registered since 2003. Status as filed: Approved. CRD 114796."
    },
    {
      "q": "How much does The Goff Financial Group manage?",
      "a": "The Goff Financial Group reports $674,352,587 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (99% discretionary)."
    },
    {
      "q": "How have The Goff Financial Group's assets and staff changed since 2021?",
      "a": "In the Form ADV data for The Goff Financial Group: Regulatory assets under management: $382,205,982 in the October 2021 data and $674,352,587 in the October 2026 data, up 76%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does The Goff Financial Group serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (142); individuals (other than high net worth individuals) (81); pension and profit sharing plans (but not the plan participants or government pension plans) (2)."
    },
    {
      "q": "Which custodians does The Goff Financial Group use?",
      "a": "The Goff Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Distributors Company LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does The Goff Financial Group report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/114796"
    },
    {
      "q": "What changed in The Goff Financial Group's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 4 to 3. Regulatory assets under management went from $572,591,176 to $674,352,587 (+18%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 382205982.0,
      "total_employees": 4,
      "filing_date": "2021-06-17"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 457552800.0,
      "total_employees": 3,
      "filing_date": "2022-03-29"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 420349023.0,
      "total_employees": 5,
      "filing_date": "2023-03-27"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 500888887.0,
      "total_employees": 6,
      "filing_date": "2024-03-20"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 572591176.0,
      "total_employees": 6,
      "filing_date": "2025-03-31"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 674352587.0,
      "total_employees": 4,
      "filing_date": "2026-03-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 4 to 3.",
        "Regulatory assets under management went from $572,591,176 to $674,352,587 (+18%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Distributors Company LLC",
      "name_as_filed": "FIDELITY DISTRIBUTORS COMPANY LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/the-goff-financial-group-houston-tx-114796.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 81,
      "fewer_than_5": false,
      "raum": 32845013.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 142,
      "fewer_than_5": false,
      "raum": 634201959.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 2,
      "fewer_than_5": true,
      "raum": 6866104.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 1,
      "fewer_than_5": true,
      "raum": 439511.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/114796",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}