# The Dala Group, LLC

> The Dala Group, LLC is an SEC-registered investment advisory firm in Hoffman Estates, IL, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 15, 2026.

- CRD: 291828
- Filed as: THE DALA GROUP, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Hoffman Estates, IL
- Filing period: October 2026
- Form ADV filing dated: July 15, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/291828
- AdvisorCensus page: https://advisorcensus.com/firm/the-dala-group-llc-hoffman-estates-il-291828

## Quick answers

**How is The Dala Group, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), The Dala Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; commissions.

**Where is The Dala Group, LLC located?**
The Dala Group, LLC's principal office is in Hoffman Estates, IL, according to its Form ADV.

**Is The Dala Group, LLC registered with the SEC or a state?**
The Dala Group, LLC is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 291828.

**How much does The Dala Group, LLC manage?**
The Dala Group, LLC reports $265,216,193 in regulatory assets under management in its Form ADV filing dated July 15, 2026 (98% discretionary).

**How have The Dala Group, LLC's assets and staff changed since 2023?**
In the Form ADV data for The Dala Group, LLC: Regulatory assets under management: $105,137,555 in the October 2023 data and $265,216,193 in the October 2026 data, up 152%. Total employees: 4 in October 2023 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The Dala Group, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (192); high net worth individuals (70).

**Which custodians does The Dala Group, LLC use?**
The Dala Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does The Dala Group, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/291828

**What changed in The Dala Group, LLC's recent Form ADV filings?**
In the August 2026 filing data: Registered or notice-filed in TN.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Commissions

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $265,216,193
- Discretionary: $259,507,306
- Non-discretionary: $5,708,887

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 192 | $87,579,861 |
| High net worth individuals | 70 | $177,636,332 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2023 (3 years)
- Employees: 11 total, 7 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: FL, IL, TN, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- thedalagroup.com
- Facebook @thedalagroup
- LinkedIn @mikeheatwole
- YouTube @TheDalaGroup

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $105,137,555 | 4 | September 8, 2023 |
| October 2024 | $127,872,452 | 4 | August 22, 2024 |
| October 2025 | $193,658,200 | 5 | June 27, 2025 |
| October 2026 | $265,216,193 | 11 | July 15, 2026 |

Regulatory assets under management: $105,137,555 in the October 2023 data and $265,216,193 in the October 2026 data, up 152%.
Total employees: 4 in October 2023 and 11 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Registered or notice-filed in TN.

### April 2026
- Employees performing advisory functions went from 5 to 7.
- Regulatory assets under management went from $193,658,200 to $265,216,193 (+37%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The Dala Group, LLC (CRD 291828): Form ADV filing data as of October 2026.