# The Arkansas Financial Group, Inc.

> The Arkansas Financial Group, Inc. is an SEC-registered investment advisory firm in Little Rock, AR, registered since 1985, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 4, 2026.

- CRD: 104808
- Filed as: THE ARKANSAS FINANCIAL GROUP, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Little Rock, AR
- Filing period: October 2026
- Form ADV filing dated: September 4, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/104808
- AdvisorCensus page: https://advisorcensus.com/firm/the-arkansas-financial-group-inc-little-rock-ar-104808

## Quick answers

**How is The Arkansas Financial Group, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), The Arkansas Financial Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is The Arkansas Financial Group, Inc. located?**
The Arkansas Financial Group, Inc.'s principal office is in Little Rock, AR, according to its Form ADV.

**Is The Arkansas Financial Group, Inc. registered with the SEC or a state?**
The Arkansas Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 1985. Status as filed: Approved. CRD 104808.

**How much does The Arkansas Financial Group, Inc. manage?**
The Arkansas Financial Group, Inc. reports $971,140,637 in regulatory assets under management in its Form ADV filing dated September 4, 2026 (100% discretionary).

**How have The Arkansas Financial Group, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for The Arkansas Financial Group, Inc.: Regulatory assets under management: $637,879,960 in the October 2021 data and $971,140,637 in the October 2026 data, up 52%. Total employees: 9 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does The Arkansas Financial Group, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (248); individuals (other than high net worth individuals) (119).

**Which custodians does The Arkansas Financial Group, Inc. use?**
The Arkansas Financial Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does The Arkansas Financial Group, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/104808

**What changed in The Arkansas Financial Group, Inc.'s recent Form ADV filings?**
In the September 2026 filing data: Registered or notice-filed in CO.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $971,140,637
- Discretionary: $971,140,637
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 119 | $64,789,514 |
| High net worth individuals | 248 | $893,269,032 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $3,995,396 |
| Charitable organizations | Fewer than 5 | $5,503,844 |
| Corporations or other businesses not listed above | Fewer than 5 | $1,770,939 |
| Other | Fewer than 5 | $1,811,912 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 1985 (41 years)
- Employees: 11 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, AR, CA, CO, FL, LA, MI, OH, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- arfinancial.com
- arkansasfinancial.com
- arkansasfinancialgroup.com
- Facebook @THE-ARKANSAS-FINANCIAL-GROUP-169996856429023
- LinkedIn @THE-ARKANSAS-FINANCIAL-GROUP-INC-
- X @AFGPLAN

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $637,879,960 | 9 | March 26, 2021 |
| October 2022 | $743,689,169 | 9 | September 26, 2022 |
| October 2023 | $667,274,942 | 9 | March 27, 2023 |
| October 2024 | $755,112,171 | 10 | March 14, 2024 |
| October 2025 | $861,387,705 | 11 | March 10, 2025 |
| October 2026 | $971,140,637 | 11 | September 4, 2026 |

Regulatory assets under management: $637,879,960 in the October 2021 data and $971,140,637 in the October 2026 data, up 52%.
Total employees: 9 in October 2021 and 11 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Registered or notice-filed in CO.

### April 2026
- Regulatory assets under management went from $861,387,705 to $971,140,637 (+13%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. The Arkansas Financial Group, Inc. (CRD 104808): Form ADV filing data as of October 2026.