# T.r.u.e. Coastal Capital, LLC

> T.r.u.e. Coastal Capital, LLC is an SEC-registered investment advisory firm in Savannah, GA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 25, 2026.

- CRD: 281556
- Filed as: T.R.U.E. COASTAL CAPITAL, LLC
- Also doing business as: COASTAL CAPITAL MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Savannah, GA
- Filing period: October 2026
- Form ADV filing dated: March 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/281556
- AdvisorCensus page: https://advisorcensus.com/firm/t-r-u-e-coastal-capital-llc-savannah-ga-281556

## Quick answers

**How is T.r.u.e. Coastal Capital, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), T.r.u.e. Coastal Capital, LLC reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is T.r.u.e. Coastal Capital, LLC located?**
T.r.u.e. Coastal Capital, LLC's principal office is in Savannah, GA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is T.r.u.e. Coastal Capital, LLC registered with the SEC or a state?**
T.r.u.e. Coastal Capital, LLC is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 281556.

**How much does T.r.u.e. Coastal Capital, LLC manage?**
T.r.u.e. Coastal Capital, LLC reports $124,109,371 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (100% discretionary).

**How have T.r.u.e. Coastal Capital, LLC's assets and staff changed since 2025?**
In the Form ADV data for T.r.u.e. Coastal Capital, LLC: Regulatory assets under management: $109,153,476 in the October 2025 data and $124,109,371 in the October 2026 data, up 14%. Total employees: 4 in October 2025 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does T.r.u.e. Coastal Capital, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (106); high net worth individuals (50).

**Which custodians does T.r.u.e. Coastal Capital, LLC use?**
T.r.u.e. Coastal Capital, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does T.r.u.e. Coastal Capital, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281556

**What changed in T.r.u.e. Coastal Capital, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $109,153,476 to $124,109,371 (+14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $124,109,371
- Discretionary: $124,109,371
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 106 | $51,717,328 |
| High net worth individuals | 50 | $72,392,043 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2025 (1 year)
- Employees: 4 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, GA, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Rochester, NY

### Websites listed on Form ADV (Item 1.I)
- [truecoastalcapital.com](https://truecoastalcapital.com)
- Facebook @COASTALCAPITALMANAGEMENT
- LinkedIn @t-r-u-e-financial-guide-transparent-responsive-understandable-ethical
- LinkedIn @michael-ross-71462537
- LinkedIn @sam-hubbard-mba-cfa-cdfa-7a35264

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $109,153,476 | 4 | March 28, 2025 |
| October 2026 | $124,109,371 | 4 | March 25, 2026 |

Regulatory assets under management: $109,153,476 in the October 2025 data and $124,109,371 in the October 2026 data, up 14%.
Total employees: 4 in October 2025 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $109,153,476 to $124,109,371 (+14%).

### December 2025
- Registered or notice-filed in FL.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. T.r.u.e. Coastal Capital, LLC (CRD 281556): Form ADV filing data as of October 2026.