# Synovus Securities, Inc.

> Synovus Securities, Inc. is an SEC-registered investment advisory firm in Columbus, GA, registered since 1983, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated January 28, 2026.

- CRD: 14023
- Filed as: SYNOVUS SECURITIES, INC.
- Also doing business as: CREATIVE FINANCIAL GROUP, A DIVISION OF SYNOVUS SECURITIES, INC., SYNOVUS FINANCIAL PLANNING SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Columbus, GA
- Filing period: October 2026
- Form ADV filing dated: January 28, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/14023
- AdvisorCensus page: https://advisorcensus.com/firm/synovus-securities-inc-columbus-ga-14023

## Quick answers

**How is Synovus Securities, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Synovus Securities, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.

**Where is Synovus Securities, Inc. located?**
Synovus Securities, Inc.'s principal office is in Columbus, GA, according to its Form ADV; the February 2026 filing also lists 23 other offices (Schedule D, Section 1.F).

**Is Synovus Securities, Inc. registered with the SEC or a state?**
Synovus Securities, Inc. is an SEC-registered investment advisory firm, registered since 1983. Status as filed: Approved. CRD 14023.

**How much does Synovus Securities, Inc. manage?**
Synovus Securities, Inc. reports $8,445,083,014 in regulatory assets under management in its Form ADV filing dated January 28, 2026 (59% discretionary).

**How have Synovus Securities, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Synovus Securities, Inc.: Regulatory assets under management: $4,750,754,788 in the October 2021 data and $8,445,083,014 in the October 2026 data, up 78%. Total employees: 275 in October 2021 and 280 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Synovus Securities, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (10,026); high net worth individuals (1,938); corporations or other businesses not listed above (230).

**Which custodians does Synovus Securities, Inc. use?**
Synovus Securities, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Synovus Securities, Inc. report any disciplinary disclosures?**
Reports 4 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order), 11.D(2) (another regulator's finding of a violation), and 11.E(2) (self-regulatory organization's finding of a rule violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/14023

**What changed in Synovus Securities, Inc.'s recent Form ADV filings?**
In the February 2026 filing data: Employees performing advisory functions went from 183 to 184. Regulatory assets under management went from $7,086,116,735 to $8,445,083,014 (+19%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Commissions

### Custodians (Schedule D, Section 5.K(3))
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $8,445,083,014
- Discretionary: $4,987,877,578
- Non-discretionary: $3,457,205,436

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 10,026 | $2,665,938,456 |
| High net worth individuals | 1,938 | $4,955,358,972 |
| Banking or thrift institutions | Fewer than 5 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 131 | $99,012,171 |
| Charitable organizations | 86 | $173,907,192 |
| State or municipal government entities (including government pension plans) | Fewer than 5 | $0 |
| Other investment advisers | Fewer than 5 | $0 |
| Insurance companies | Fewer than 5 | $0 |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 |
| Corporations or other businesses not listed above | 230 | $550,866,223 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Educational seminars/workshops
- Other

### Firm details
- Registered since: 1983 (43 years)
- Employees: 280 total, 184 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports 4 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.C(2): Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(5): Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
- 11.D(2): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.E(2): Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/14023

### Other offices (Schedule D, Section 1.F), as of the February 2026 filing
- Alpharetta, GA
- Athens, GA
- Atlanta, GA
- Birmingham, AL
- Charleston, SC
- Columbia, SC
- Columbus, GA
- Coral Gables, FL
- Fort Lauderdale, FL
- Huntsville, AL
- Lagrange, GA
- Macon, GA
- Montgomery, AL
- Pensacola, FL
- Perry, GA
- Port Charlotte, FL
- Rome, GA
- Sarasota, FL
- Savannah, GA
- Sumter, SC
- Tampa, FL
- Valdosta, GA
- Winter Park, FL

### Websites listed on Form ADV (Item 1.I)
- cfgltd.com
- gracestonegroup.com
- synovus.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $4,750,754,788 | 275 | July 15, 2021 |
| October 2022 | $6,290,456,039 | 295 | May 6, 2022 |
| October 2023 | $5,803,534,438 | 298 | March 31, 2023 |
| October 2024 | $6,242,394,824 | 292 | March 28, 2024 |
| October 2025 | $7,086,116,735 | 287 | March 31, 2025 |
| October 2026 | $8,445,083,014 | 280 | January 28, 2026 |

Regulatory assets under management: $4,750,754,788 in the October 2021 data and $8,445,083,014 in the October 2026 data, up 78%.
Total employees: 275 in October 2021 and 280 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Employees performing advisory functions went from 183 to 184.
- Regulatory assets under management went from $7,086,116,735 to $8,445,083,014 (+19%).
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Synovus Securities, Inc. (CRD 14023): Form ADV filing data as of October 2026.