# Superior Planning Wealth Management & Family Office

> Superior Planning Wealth Management & Family Office is an SEC-registered investment advisory firm in San Diego, CA, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 2, 2026.

- CRD: 130711
- Filed as: SUPERIOR PLANNING WEALTH MANAGEMENT & FAMILY OFFICE
- Legal name: Superior Planning, LLC
- Also doing business as: SUPERIOR PLANNING WEALTH MANAGEMENT & FAMILY OFFICE
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Diego, CA
- Filing period: October 2026
- Form ADV filing dated: June 2, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/130711
- AdvisorCensus page: https://advisorcensus.com/firm/superior-planning-wealth-management-and-family-office-san-diego-ca-130711

## Quick answers

**How is Superior Planning Wealth Management & Family Office compensated?**
On its Form ADV (Item 5.E, October 2026), Superior Planning Wealth Management & Family Office reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.

**Where is Superior Planning Wealth Management & Family Office located?**
Superior Planning Wealth Management & Family Office's principal office is in San Diego, CA, according to its Form ADV.

**Is Superior Planning Wealth Management & Family Office registered with the SEC or a state?**
Superior Planning Wealth Management & Family Office is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 130711.

**How much does Superior Planning Wealth Management & Family Office manage?**
Superior Planning Wealth Management & Family Office reports $349,553,158 in regulatory assets under management in its Form ADV filing dated June 2, 2026 (100% discretionary).

**How have Superior Planning Wealth Management & Family Office's assets and staff changed since 2025?**
In the Form ADV data for Superior Planning Wealth Management & Family Office: Regulatory assets under management: $192,065,972 in the October 2025 data and $349,553,158 in the October 2026 data, up 82%. Total employees: 12 in October 2025 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Superior Planning Wealth Management & Family Office serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (431); high net worth individuals (78); pension and profit sharing plans (but not the plan participants or government pension plans) (6).

**Which custodians does Superior Planning Wealth Management & Family Office use?**
Superior Planning Wealth Management & Family Office's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Matrix Trust Company, National Financial Services LLC and Raymond James Financial Services, Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Superior Planning Wealth Management & Family Office report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/130711

**What changed in Superior Planning Wealth Management & Family Office's recent Form ADV filings?**
In the July 2026 filing data: Registered or notice-filed in OH.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Other

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Matrix Trust Company
- National Financial Services LLC
- Raymond James Financial Services, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $349,553,158
- Discretionary: $349,553,158
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 431 | $129,078,511 |
| High net worth individuals | 78 | $215,692,294 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $4,357,665 |
| Corporations or other businesses not listed above | 1 | $424,688 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2024 (1 year)
- Employees: 12 total, 8 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, IA, OH, OR, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- superiorplanning.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $192,065,972 | 12 | May 30, 2025 |
| October 2026 | $349,553,158 | 12 | June 2, 2026 |

Regulatory assets under management: $192,065,972 in the October 2025 data and $349,553,158 in the October 2026 data, up 82%.
Total employees: 12 in October 2025 and 12 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Registered or notice-filed in OH.

### June 2026
- Registered or notice-filed in FL, IA.

### April 2026
- Employees performing advisory functions went from 7 to 8.
- Regulatory assets under management went from $192,065,972 to $349,553,158 (+82%).
- Updated its list of owners and control persons (Schedule A).

### January 2026
- Registered or notice-filed in OR.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Superior Planning Wealth Management & Family Office (CRD 130711): Form ADV filing data as of October 2026.