{
  "crd_number": 130711,
  "slug": "superior-planning-wealth-management-and-family-office-san-diego-ca-130711",
  "primary_business_name": "SUPERIOR PLANNING WEALTH MANAGEMENT & FAMILY OFFICE",
  "legal_name": "SUPERIOR PLANNING, LLC",
  "dbas": [
    "SUPERIOR PLANNING WEALTH MANAGEMENT & FAMILY OFFICE"
  ],
  "city": "San Diego",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41740",
  "metro": {
    "cbsa_code": "41740",
    "common_name": "San Diego",
    "msa_name": "San Diego-Chula Vista-Carlsbad, CA",
    "path": "/advisors/ca/san-diego"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2024-10-17",
  "years_registered": 1,
  "period": "2026-10-01",
  "filing_date": "2026-06-02",
  "carried_forward": false,
  "raum_total": 349553158.0,
  "raum_discretionary": 349553158.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 12,
  "advisory_employees": 8,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 129078511.0,
      "count": 431
    },
    "pension_profit_sharing": {
      "raum": 4357665.0,
      "count": 6
    },
    "high_net_worth_individuals": {
      "raum": 215692294.0,
      "count": 78
    },
    "corporations_other_businesses": {
      "raum": 424688.0,
      "count": 1
    }
  },
  "compensation_types": [
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "FL",
    "IA",
    "OH",
    "OR",
    "TX",
    "WA"
  ],
  "websites": [
    "https://superiorplanning.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/130711",
  "city_as_filed": "SAN DIEGO",
  "url": "https://advisorcensus.com/firm/superior-planning-wealth-management-and-family-office-san-diego-ca-130711",
  "display_name": "Superior Planning Wealth Management & Family Office",
  "summary": "Superior Planning Wealth Management & Family Office is an SEC-registered investment advisory firm in San Diego, CA, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 2, 2026.",
  "citation": "AdvisorCensus. Superior Planning Wealth Management & Family Office (CRD 130711): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Superior Planning Wealth Management & Family Office compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Superior Planning Wealth Management & Family Office reports these compensation arrangements: a percentage of assets under its management; hourly charges; other."
    },
    {
      "q": "Where is Superior Planning Wealth Management & Family Office located?",
      "a": "Superior Planning Wealth Management & Family Office's principal office is in San Diego, CA, according to its Form ADV."
    },
    {
      "q": "Is Superior Planning Wealth Management & Family Office registered with the SEC or a state?",
      "a": "Superior Planning Wealth Management & Family Office is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 130711."
    },
    {
      "q": "How much does Superior Planning Wealth Management & Family Office manage?",
      "a": "Superior Planning Wealth Management & Family Office reports $349,553,158 in regulatory assets under management in its Form ADV filing dated June 2, 2026 (100% discretionary)."
    },
    {
      "q": "How have Superior Planning Wealth Management & Family Office's assets and staff changed since 2025?",
      "a": "In the Form ADV data for Superior Planning Wealth Management & Family Office: Regulatory assets under management: $192,065,972 in the October 2025 data and $349,553,158 in the October 2026 data, up 82%. Total employees: 12 in October 2025 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Superior Planning Wealth Management & Family Office serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (431); high net worth individuals (78); pension and profit sharing plans (but not the plan participants or government pension plans) (6)."
    },
    {
      "q": "Which custodians does Superior Planning Wealth Management & Family Office use?",
      "a": "Superior Planning Wealth Management & Family Office's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Matrix Trust Company, National Financial Services LLC and Raymond James Financial Services, Inc. as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Superior Planning Wealth Management & Family Office report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/130711"
    },
    {
      "q": "What changed in Superior Planning Wealth Management & Family Office's recent Form ADV filings?",
      "a": "In the July 2026 filing data: Registered or notice-filed in OH."
    }
  ],
  "filing_history": [
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 192065972.0,
      "total_employees": 12,
      "filing_date": "2025-05-30"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 349553158.0,
      "total_employees": 12,
      "filing_date": "2026-06-02"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Registered or notice-filed in OH."
      ]
    },
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Registered or notice-filed in FL, IA."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 7 to 8.",
        "Regulatory assets under management went from $192,065,972 to $349,553,158 (+82%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "Registered or notice-filed in OR."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Matrix Trust Company",
      "name_as_filed": "MATRIX TRUST COMPANY",
      "affiliated": false
    },
    {
      "name": "National Financial Services LLC",
      "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    },
    {
      "name": "Raymond James Financial Services, Inc.",
      "name_as_filed": "RAYMOND JAMES FINANCIAL SERVICES, INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/superior-planning-wealth-management-and-family-office-san-diego-ca-130711.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 431,
      "fewer_than_5": false,
      "raum": 129078511.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 78,
      "fewer_than_5": false,
      "raum": 215692294.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 6,
      "fewer_than_5": false,
      "raum": 4357665.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 1,
      "fewer_than_5": false,
      "raum": 424688.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/130711",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}