# Sundance Bay

> Sundance Bay is an SEC-registered investment advisory firm in Salt Lake City, UT, registered since 2020, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 301868
- Filed as: SUNDANCE BAY
- Legal name: Sundance Bay Investment Manager, LLC
- Also doing business as: SUNDANCE BAY
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Salt Lake City, UT
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/301868
- AdvisorCensus page: https://advisorcensus.com/firm/sundance-bay-salt-lake-city-ut-301868

## Quick answers

**How is Sundance Bay compensated?**
On its Form ADV (Item 5.E, October 2026), Sundance Bay reports these compensation arrangements: a percentage of assets under its management; performance-based fees.

**Where is Sundance Bay located?**
Sundance Bay's principal office is in Salt Lake City, UT, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Sundance Bay registered with the SEC or a state?**
Sundance Bay is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 301868.

**How much does Sundance Bay manage?**
Sundance Bay reports $2,090,635,751 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (95% discretionary).

**How have Sundance Bay's assets and staff changed since 2021?**
In the Form ADV data for Sundance Bay: Regulatory assets under management: $461,304,087 in the October 2021 data and $2,090,635,751 in the October 2026 data, up 353%. Total employees: 47 in October 2021 and 69 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sundance Bay serve?**
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (7); state or municipal government entities (including government pension plans) (1).

**Does Sundance Bay report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/301868

**What changed in Sundance Bay's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 42 to 43.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Performance-based fees

### Regulatory assets under management (Item 5.F)
- Total: $2,090,635,751
- Discretionary: $1,993,931,489
- Non-discretionary: $96,704,262

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pooled investment vehicles (other than investment companies and business development companies) | 7 | $2,085,636,125 |
| State or municipal government entities (including government pension plans) | 1 | $4,999,626 |

### Advisory services (Item 5.G)
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2020 (6 years)
- Employees: 69 total, 43 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: UT
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Carlsbad, CA
- San Diego, CA

### Websites listed on Form ADV (Item 1.I)
- sundancebay.com
- LinkedIn @sundance-bay

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $461,304,087 | 47 | July 30, 2021 |
| October 2022 | $718,024,835 | 61 | March 31, 2022 |
| October 2023 | $987,801,452 | 78 | March 31, 2023 |
| October 2024 | $2,021,527,724 | 72 | March 29, 2024 |
| October 2025 | $2,115,951,038 | 70 | March 31, 2025 |
| October 2026 | $2,090,635,751 | 69 | March 31, 2026 |

Regulatory assets under management: $461,304,087 in the October 2021 data and $2,090,635,751 in the October 2026 data, up 353%.
Total employees: 47 in October 2021 and 69 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 42 to 43.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sundance Bay (CRD 301868): Form ADV filing data as of October 2026.