# Sullivan Financial, LLC

> Sullivan Financial, LLC is an SEC-registered investment advisory firm in Essex, CT, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 23, 2026.

- CRD: 121371
- Filed as: SULLIVAN FINANCIAL, LLC
- Also doing business as: SULLIVAN FINANCIAL ADVISORS
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Essex, CT
- Filing period: October 2026
- Form ADV filing dated: March 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/121371
- AdvisorCensus page: https://advisorcensus.com/firm/sullivan-financial-llc-essex-ct-121371

## Quick answers

**How is Sullivan Financial, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Sullivan Financial, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Sullivan Financial, LLC charge?**
Its Form ADV Part 2A brochure dated March 23, 2026 states: Asset-based fee: 0.25% to 1.25% a year (a range, as the brochure states it); Flat fee: $2,500 to $5,000 (initial engagements); Hourly rate: $250 to $500 an hour (ongoing engagements after the initial one-year engagement…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Sullivan Financial, LLC located?**
Sullivan Financial, LLC's principal office is in Essex, CT, according to its Form ADV.

**Is Sullivan Financial, LLC registered with the SEC or a state?**
Sullivan Financial, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 121371.

**How much does Sullivan Financial, LLC manage?**
Sullivan Financial, LLC reports $119,064,924 in regulatory assets under management in its Form ADV filing dated March 23, 2026 (0% discretionary).

**How have Sullivan Financial, LLC's assets and staff changed since 2024?**
In the Form ADV data for Sullivan Financial, LLC: Regulatory assets under management: $103,801,335 in the October 2024 data and $119,064,924 in the October 2026 data, up 15%. Total employees: 4 in October 2024 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sullivan Financial, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (93); high net worth individuals (28); pension and profit sharing plans (but not the plan participants or government pension plans) (6).

**Which custodians does Sullivan Financial, LLC use?**
Sullivan Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Empower Trust Company, LLC as custodians holding 10% or more of its separately managed account assets.

**Does Sullivan Financial, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121371

**What changed in Sullivan Financial, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 1 to 2.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 23, 2026)

- Asset-based fee: 0.25% to 1.25% a year (a range, as the brochure states it)

> The total annual fee for portfolio management services shall vary (between 0.25% and 1.25%) depending on the market value of the assets under management and the type of investment management services to be rendered.

- Flat fee: $2,500 to $5,000 (initial engagements)

> Our fees on a fixed basis range from $2,500 to $5,000. Our hourly fees for this service range from $250-500/hour.

- Hourly rate: $250 to $500 an hour (ongoing engagements after the initial one-year engagement…)

> Our Consulting Services fees are calculated and charged on an hourly basis, ranging from $250 to $500 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Empower Trust Company, LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $119,064,924
- Discretionary: $0
- Non-discretionary: $119,064,924

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 93 | $26,154,057 |
| High net worth individuals | 28 | $66,486,745 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $19,747,161 |
| Charitable organizations | 1 | $184,567 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 3 | $6,492,394 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 2024 (2 years)
- Employees: 4 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CT, FL, MA, NH, PA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- sullfin.com
- Facebook @SullFin
- Instagram @sullfinct
- LinkedIn @10986320
- X @SullFin

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $103,801,335 | 4 | August 20, 2024 |
| October 2025 | $110,935,667 | 3 | July 3, 2025 |
| October 2026 | $119,064,924 | 4 | March 23, 2026 |

Regulatory assets under management: $103,801,335 in the October 2024 data and $119,064,924 in the October 2026 data, up 15%.
Total employees: 4 in October 2024 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 1 to 2.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sullivan Financial, LLC (CRD 121371): Form ADV filing data as of October 2026.