# Sugar Maple Asset Management, LLC

> Sugar Maple Asset Management, LLC is an SEC-registered investment advisory firm in Sister Bay, WI, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 11, 2026.

- CRD: 282632
- Filed as: SUGAR MAPLE ASSET MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Sister Bay, WI
- Filing period: October 2026
- Form ADV filing dated: March 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/282632
- AdvisorCensus page: https://advisorcensus.com/firm/sugar-maple-asset-management-llc-sister-bay-wi-282632

## Quick answers

**How is Sugar Maple Asset Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Sugar Maple Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.

**How much does Sugar Maple Asset Management, LLC charge?**
Its Form ADV Part 2A brochure dated March 11, 2026 states: Hourly rate: $50 to $250 an hour (financial planning and consulting services with respect to non-managed…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Sugar Maple Asset Management, LLC located?**
Sugar Maple Asset Management, LLC's principal office is in Sister Bay, WI, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Sugar Maple Asset Management, LLC registered with the SEC or a state?**
Sugar Maple Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 282632.

**How much does Sugar Maple Asset Management, LLC manage?**
Sugar Maple Asset Management, LLC reports $291,512,235 in regulatory assets under management in its Form ADV filing dated March 11, 2026 (100% discretionary).

**How have Sugar Maple Asset Management, LLC's assets and staff changed since 2022?**
In the Form ADV data for Sugar Maple Asset Management, LLC: Regulatory assets under management: $193,500,000 in the October 2022 data and $291,512,235 in the October 2026 data, up 51%. Total employees: 3 in October 2022 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sugar Maple Asset Management, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (160); high net worth individuals (42); charitable organizations (3).

**Which custodians does Sugar Maple Asset Management, LLC use?**
Sugar Maple Asset Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Sugar Maple Asset Management, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/282632

**Does Sugar Maple Asset Management, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 11, 2026 says: "Although the Adviser does not generally impose a minimum relationship size for providing its services, the Adviser’s Investment Managers may negotiate a minimum fee for all services, as described in Item 5."

**What changed in Sugar Maple Asset Management, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $259,047,603 to $291,512,235 (+13%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Performance-based fees

### Fees and minimums (Form ADV Part 2A brochure dated March 11, 2026)

- Account minimum: None (the brochure says it may be waived or negotiated)

> Although the Adviser does not generally impose a minimum relationship size for providing its services, the Adviser’s Investment Managers may negotiate a minimum fee for all services, as described in Item 5.

- Hourly rate: $50 to $250 an hour (financial planning and consulting services with respect to non-managed…)

> The Adviser’s fee for financial planning and consulting services with respect to non-managed portfolios is based on either an hourly rate (ranging from $50 to $250 per hour, depending upon staff involvement)

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $291,512,235
- Discretionary: $291,512,235
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 160 | $54,780,817 |
| High net worth individuals | 42 | $220,547,261 |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $9,964,920 |
| Charitable organizations | 3 | $224,693 |
| Corporations or other businesses not listed above | 2 | $5,994,544 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2022 (4 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Neenah, WI

### Websites listed on Form ADV (Item 1.I)
- sugarmapleam.com
- LinkedIn @70762760

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $193,500,000 | 3 | July 28, 2022 |
| October 2023 | $198,800,000 | 3 | May 1, 2023 |
| October 2024 | $215,213,262 | 3 | August 13, 2024 |
| October 2025 | $259,047,603 | 3 | March 7, 2025 |
| October 2026 | $291,512,235 | 3 | March 11, 2026 |

Regulatory assets under management: $193,500,000 in the October 2022 data and $291,512,235 in the October 2026 data, up 51%.
Total employees: 3 in October 2022 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $259,047,603 to $291,512,235 (+13%).

### November 2025
- Changed its office addresses in Neenah, WI.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sugar Maple Asset Management, LLC (CRD 282632): Form ADV filing data as of October 2026.