# Strategy Asset Managers L.L.C.

> Strategy Asset Managers L.L.C. is an SEC-registered investment advisory firm in Pasadena, CA, registered since 2001, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 11, 2026.

- CRD: 109939
- Filed as: STRATEGY ASSET MANAGERS L.L.C.
- Also doing business as: HOLLY STREET WEALTH ADVISORS
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Pasadena, CA
- Filing period: October 2026
- Form ADV filing dated: June 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/109939
- AdvisorCensus page: https://advisorcensus.com/firm/strategy-asset-managers-l-l-c-pasadena-ca-109939

## Quick answers

**How is Strategy Asset Managers L.L.C. compensated?**
On its Form ADV (Item 5.E, October 2026), Strategy Asset Managers L.L.C. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.

**Where is Strategy Asset Managers L.L.C. located?**
Strategy Asset Managers L.L.C.'s principal office is in Pasadena, CA, according to its Form ADV; the July 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Strategy Asset Managers L.L.C. registered with the SEC or a state?**
Strategy Asset Managers L.L.C. is an SEC-registered investment advisory firm, registered since 2001. Status as filed: Approved. CRD 109939.

**How much does Strategy Asset Managers L.L.C. manage?**
Strategy Asset Managers L.L.C. reports $930,077,850 in regulatory assets under management in its Form ADV filing dated June 11, 2026 (100% discretionary).

**How have Strategy Asset Managers L.L.C.'s assets and staff changed since 2021?**
In the Form ADV data for Strategy Asset Managers L.L.C.: Regulatory assets under management: $583,725,372 in the October 2021 data and $930,077,850 in the October 2026 data, up 59%. Total employees: 7 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Strategy Asset Managers L.L.C. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (384); high net worth individuals (214); charitable organizations (13).

**Which custodians does Strategy Asset Managers L.L.C. use?**
Strategy Asset Managers L.L.C.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Strategy Asset Managers L.L.C. report any disciplinary disclosures?**
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction) and 11.H(2) (pending civil proceeding). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109939

**What changed in Strategy Asset Managers L.L.C.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 9 to 10. Regulatory assets under management went from $741,546,605 to $930,077,850 (+25%). Registered or notice-filed in CO, IL, ME, WA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Performance-based fees

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $930,077,850
- Discretionary: $930,077,850
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 384 | $155,858,371 |
| High net worth individuals | 214 | $667,745,265 |
| Pooled investment vehicles (other than investment companies and business development companies) | 2 | $11,405,837 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 12 | $59,509,033 |
| Charitable organizations | 13 | $27,528,550 |
| Corporations or other businesses not listed above | 8 | $8,030,794 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2001 (25 years)
- Employees: 10 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, CT, FL, IL, IN, KY, LA, ME, NJ, NV, NY, PA, TX, UT, VA, WA
- Disclosures (Item 11): Reports 2 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.E(4): Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?
- 11.H(2): Is the firm or an advisory affiliate now the subject of a civil proceeding that could result in a yes answer to any part of 11.H(1)?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109939

### Other offices (Schedule D, Section 1.F), as of the July 2026 filing
- Westport, CT
- Woodcliff Lake, NJ

### Websites listed on Form ADV (Item 1.I)
- strategyassetmanagers.com
- Facebook @strategyassetmanagersllc
- LinkedIn @strategy-asset-managers-llc-
- LinkedIn @alexander-hagstrom-b06a5154
- LinkedIn @david-chong-b2b54b39
- LinkedIn @gregory-wertz-b8840095
- LinkedIn @joseph-traba-638691
- LinkedIn @thomas-w-hulick-2251b94
- LinkedIn @victor-martinez-cdfa®-789ba216
- LinkedIn @william-hamelin-104411149
- YouTube @strategyassetmanagers

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $583,725,372 | 7 | June 18, 2021 |
| October 2022 | $677,489,826 | 9 | April 26, 2022 |
| October 2023 | $593,092,011 | 12 | March 20, 2023 |
| October 2024 | $631,046,871 | 12 | September 18, 2024 |
| October 2025 | $741,546,605 | 9 | April 30, 2025 |
| October 2026 | $930,077,850 | 10 | June 11, 2026 |

Regulatory assets under management: $583,725,372 in the October 2021 data and $930,077,850 in the October 2026 data, up 59%.
Total employees: 7 in October 2021 and 10 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 9 to 10.
- Regulatory assets under management went from $741,546,605 to $930,077,850 (+25%).
- Registered or notice-filed in CO, IL, ME, WA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Strategy Asset Managers L.L.C. (CRD 109939): Form ADV filing data as of October 2026.