# Strategic Financial Services

> Strategic Financial Services is an SEC-registered investment advisory firm in Utica, NY, registered since 1989, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 26, 2026.

- CRD: 109677
- Filed as: STRATEGIC FINANCIAL SERVICES
- Legal name: Strategic Financial Services, Inc.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Utica, NY
- Filing period: October 2026
- Form ADV filing dated: March 26, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/109677
- AdvisorCensus page: https://advisorcensus.com/firm/strategic-financial-services-utica-ny-109677

## Quick answers

**How is Strategic Financial Services compensated?**
On its Form ADV (Item 5.E, October 2026), Strategic Financial Services reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Strategic Financial Services located?**
Strategic Financial Services' principal office is in Utica, NY, according to its Form ADV; the April 2026 filing also lists 5 other offices (Schedule D, Section 1.F).

**Is Strategic Financial Services registered with the SEC or a state?**
Strategic Financial Services is an SEC-registered investment advisory firm, registered since 1989. Status as filed: Approved. CRD 109677.

**How much does Strategic Financial Services manage?**
Strategic Financial Services reports $2,807,579,222 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (95% discretionary).

**How have Strategic Financial Services' assets and staff changed since 2021?**
In the Form ADV data for Strategic Financial Services: Regulatory assets under management: $1,582,080,593 in the October 2021 data and $2,807,579,222 in the October 2026 data, up 77%. Total employees: 35 in October 2021 and 39 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Strategic Financial Services serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (715); high net worth individuals (501); pension and profit sharing plans (but not the plan participants or government pension plans) (80).

**Which custodians does Strategic Financial Services use?**
Strategic Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Strategic Financial Services report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109677

**What changed in Strategic Financial Services' recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 25 to 26. Regulatory assets under management went from $2,281,912,091 to $2,807,579,222 (+23%). Registered or notice-filed in AZ, GA, IL, MD. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,807,579,222
- Discretionary: $2,659,231,336
- Non-discretionary: $148,347,886

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 715 | $226,812,680 |
| High net worth individuals | 501 | $1,749,827,053 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 80 | $559,325,036 |
| Charitable organizations | 7 | $56,248,132 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 33 | $215,366,321 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 1989 (37 years)
- Employees: 39 total, 26 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, CT, FL, GA, IL, LA, MA, MD, NC, NH, NJ, NY, OH, PA, RI, SC, TX, VA, VT, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Little Falls, NY
- Rochester, NY
- Rome, NY
- Syracuse, NY
- West Palm Beach, FL

### Websites listed on Form ADV (Item 1.I)
- investstrategic.com
- vimeo.com/sfsvideos
- Facebook @INVESTSFS
- Instagram @strategicfinancialutica
- LinkedIn @STRATEGIC-FINANCIAL-SERVICES
- X @sfslifebydesign
- YouTube @DesignYourGreatLife

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,582,080,593 | 35 | March 31, 2021 |
| October 2022 | $1,848,073,650 | 33 | July 6, 2022 |
| October 2023 | $1,662,924,875 | 35 | August 15, 2023 |
| October 2024 | $1,964,371,550 | 35 | March 27, 2024 |
| October 2025 | $2,281,912,091 | 37 | April 16, 2025 |
| October 2026 | $2,807,579,222 | 39 | March 26, 2026 |

Regulatory assets under management: $1,582,080,593 in the October 2021 data and $2,807,579,222 in the October 2026 data, up 77%.
Total employees: 35 in October 2021 and 39 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 25 to 26.
- Regulatory assets under management went from $2,281,912,091 to $2,807,579,222 (+23%).
- Registered or notice-filed in AZ, GA, IL, MD.
- Updated its list of owners and control persons (Schedule A).

### January 2026
- No longer registered or notice-filed in MD.

### December 2025
- Registered or notice-filed in LA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Strategic Financial Services (CRD 109677): Form ADV filing data as of October 2026.