{
  "crd_number": 109677,
  "slug": "strategic-financial-services-utica-ny-109677",
  "primary_business_name": "STRATEGIC FINANCIAL SERVICES",
  "legal_name": "STRATEGIC FINANCIAL SERVICES, INC.",
  "dbas": [],
  "city": "Utica",
  "state": "NY",
  "country": "United States",
  "cbsa_code": "46540",
  "metro": {
    "cbsa_code": "46540",
    "common_name": "Utica",
    "msa_name": "Utica-Rome, NY",
    "path": "/advisors/ny/utica"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1989-02-17",
  "years_registered": 37,
  "period": "2026-10-01",
  "filing_date": "2026-03-26",
  "carried_forward": false,
  "raum_total": 2807579222.0,
  "raum_discretionary": 2659231336.0,
  "raum_non_discretionary": 148347886.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 39,
  "advisory_employees": 26,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 56248132.0,
      "count": 7
    },
    "individuals": {
      "raum": 226812680.0,
      "count": 715
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 559325036.0,
      "count": 80
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 1749827053.0,
      "count": 501
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 215366321.0,
      "count": 33
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "CT",
    "FL",
    "GA",
    "IL",
    "LA",
    "MA",
    "MD",
    "NC",
    "NH",
    "NJ",
    "NY",
    "OH",
    "PA",
    "RI",
    "SC",
    "TX",
    "VA",
    "VT",
    "WA"
  ],
  "websites": [
    "https://facebook.com/INVESTSFS",
    "https://instagram.com/strategicfinancialutica",
    "https://investstrategic.com",
    "https://linkedin.com/COMPANY/STRATEGIC-FINANCIAL-SERVICES",
    "https://vimeo.com/sfsvideos",
    "https://x.com/sfslifebydesign",
    "https://youtube.com/@DesignYourGreatLife"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/109677",
  "city_as_filed": "UTICA",
  "url": "https://advisorcensus.com/firm/strategic-financial-services-utica-ny-109677",
  "display_name": "Strategic Financial Services",
  "summary": "Strategic Financial Services is an SEC-registered investment advisory firm in Utica, NY, registered since 1989, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 26, 2026.",
  "citation": "AdvisorCensus. Strategic Financial Services (CRD 109677): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Strategic Financial Services compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Strategic Financial Services reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Strategic Financial Services located?",
      "a": "Strategic Financial Services' principal office is in Utica, NY, according to its Form ADV; the April 2026 filing also lists 5 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Strategic Financial Services registered with the SEC or a state?",
      "a": "Strategic Financial Services is an SEC-registered investment advisory firm, registered since 1989. Status as filed: Approved. CRD 109677."
    },
    {
      "q": "How much does Strategic Financial Services manage?",
      "a": "Strategic Financial Services reports $2,807,579,222 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (95% discretionary)."
    },
    {
      "q": "How have Strategic Financial Services' assets and staff changed since 2021?",
      "a": "In the Form ADV data for Strategic Financial Services: Regulatory assets under management: $1,582,080,593 in the October 2021 data and $2,807,579,222 in the October 2026 data, up 77%. Total employees: 35 in October 2021 and 39 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Strategic Financial Services serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (715); high net worth individuals (501); pension and profit sharing plans (but not the plan participants or government pension plans) (80)."
    },
    {
      "q": "Which custodians does Strategic Financial Services use?",
      "a": "Strategic Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Strategic Financial Services report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109677"
    },
    {
      "q": "What changed in Strategic Financial Services' recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 25 to 26. Regulatory assets under management went from $2,281,912,091 to $2,807,579,222 (+23%). Registered or notice-filed in AZ, GA, IL, MD. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 1582080593.0,
      "total_employees": 35,
      "filing_date": "2021-03-31"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1848073650.0,
      "total_employees": 33,
      "filing_date": "2022-07-06"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1662924875.0,
      "total_employees": 35,
      "filing_date": "2023-08-15"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 1964371550.0,
      "total_employees": 35,
      "filing_date": "2024-03-27"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 2281912091.0,
      "total_employees": 37,
      "filing_date": "2025-04-16"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 2807579222.0,
      "total_employees": 39,
      "filing_date": "2026-03-26"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 25 to 26.",
        "Regulatory assets under management went from $2,281,912,091 to $2,807,579,222 (+23%).",
        "Registered or notice-filed in AZ, GA, IL, MD.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in MD."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Registered or notice-filed in LA."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/strategic-financial-services-utica-ny-109677.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 715,
      "fewer_than_5": false,
      "raum": 226812680.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 501,
      "fewer_than_5": false,
      "raum": 1749827053.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 80,
      "fewer_than_5": false,
      "raum": 559325036.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 7,
      "fewer_than_5": false,
      "raum": 56248132.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 33,
      "fewer_than_5": false,
      "raum": 215366321.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/109677",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}