# Sterling Financial Advisors, LLC

> Sterling Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 28, 2026.

- CRD: 107783
- Filed as: STERLING FINANCIAL ADVISORS, LLC
- Also doing business as: OMAHA WEALTH MANAGEMENT
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Filing period: October 2026
- Form ADV filing dated: March 28, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/107783
- AdvisorCensus page: https://advisorcensus.com/firm/sterling-financial-advisors-llc-107783

## Quick answers

**How is Sterling Financial Advisors, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Sterling Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Sterling Financial Advisors, LLC charge?**
Its Form ADV Part 2A brochure dated March 28, 2026 states: Asset-based fee: 1% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Is Sterling Financial Advisors, LLC registered with the SEC or a state?**
Sterling Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 107783.

**How much does Sterling Financial Advisors, LLC manage?**
Sterling Financial Advisors, LLC reports $144,596,398 in regulatory assets under management in its Form ADV filing dated March 28, 2026 (82% discretionary).

**How have Sterling Financial Advisors, LLC's assets and staff changed since 2022?**
In the Form ADV data for Sterling Financial Advisors, LLC: Regulatory assets under management: $109,094,639 in the October 2022 data and $144,596,398 in the October 2026 data, up 33%. Total employees: 4 in October 2022 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sterling Financial Advisors, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (92); high net worth individuals (51).

**Which custodians does Sterling Financial Advisors, LLC use?**
Sterling Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Raymond James Financial Services, Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Sterling Financial Advisors, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107783

**Does Sterling Financial Advisors, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 28, 2026 says: "Adviser has a minimum account value of $100,000. We may waive this based on prior relationships, anticipated other assets, or at our discretion."

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 28, 2026)

- Asset-based fee: 1% of assets a year

> We charge an annual advisory fee of 1.00% on assets. However, based on the type of assets in a client’s account, size of the account or other factors, fees charged may be less.

- Account minimum: $100,000 (the brochure says it may be waived or negotiated)

> Adviser has a minimum account value of $100,000. We may waive this based on prior relationships, anticipated other assets, or at our discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Raymond James Financial Services, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $144,596,398
- Discretionary: $118,584,030
- Non-discretionary: $26,012,368

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 92 | $28,738,893 |
| High net worth individuals | 51 | $97,432,891 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $11,154,964 |
| Charitable organizations | Fewer than 5 | $1,316,941 |
| Corporations or other businesses not listed above | Fewer than 5 | $5,952,709 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2022 (4 years)
- Employees: 4 total, 4 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: IA, MN, NE
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- sterlingfinancialworld.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $109,094,639 | 4 | July 18, 2022 |
| October 2023 | $95,802,490 | 4 | March 28, 2023 |
| October 2024 | $123,223,210 | 4 | March 28, 2024 |
| October 2025 | $142,982,564 | 4 | March 27, 2025 |
| October 2026 | $144,596,398 | 4 | March 28, 2026 |

Regulatory assets under management: $109,094,639 in the October 2022 data and $144,596,398 in the October 2026 data, up 33%.
Total employees: 4 in October 2022 and 4 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sterling Financial Advisors, LLC (CRD 107783): Form ADV filing data as of October 2026.