{
  "crd_number": 106822,
  "slug": "sterling-capital-management-inc-brookfield-wi-106822",
  "primary_business_name": "STERLING CAPITAL MANAGEMENT INC",
  "legal_name": "STERLING CAPITAL MANAGEMENT INC",
  "dbas": [
    "STERLING CAPITAL MANAGEMENT INC"
  ],
  "city": "Brookfield",
  "state": "WI",
  "country": "United States",
  "cbsa_code": "33340",
  "metro": {
    "cbsa_code": "33340",
    "common_name": "Milwaukee",
    "msa_name": "Milwaukee-Waukesha, WI",
    "path": "/advisors/wi/milwaukee"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1997-03-24",
  "years_registered": 29,
  "period": "2026-10-01",
  "filing_date": "2026-03-24",
  "carried_forward": false,
  "raum_total": 296946819.0,
  "raum_discretionary": 227360071.0,
  "raum_non_discretionary": 69586748.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 3,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 3880602.0,
      "count": 41,
      "description": "NONDISCRETIONARY RETAIL (OFTEN DUE TO ESTATE SETTLEMENT)"
    },
    "charitable": {
      "raum": 60087714.0,
      "count": 5
    },
    "individuals": {
      "raum": 45556871.0,
      "count": 210
    },
    "pension_profit_sharing": {
      "raum": 2091817.0,
      "count": 2,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 181703200.0,
      "count": 123
    },
    "corporations_other_businesses": {
      "raum": 3626615.0,
      "count": 7
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "CO",
    "FL",
    "NH",
    "TX",
    "WI"
  ],
  "websites": [],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/106822",
  "city_as_filed": "BROOKFIELD",
  "url": "https://advisorcensus.com/firm/sterling-capital-management-inc-brookfield-wi-106822",
  "display_name": "Sterling Capital Management Inc",
  "summary": "Sterling Capital Management Inc is an SEC-registered investment advisory firm in Brookfield, WI, registered since 1997, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 24, 2026.",
  "citation": "AdvisorCensus. Sterling Capital Management Inc (CRD 106822): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Sterling Capital Management Inc compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Sterling Capital Management Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees."
    },
    {
      "q": "How much does Sterling Capital Management Inc charge?",
      "a": "Its Form ADV Part 2A brochure dated March 24, 2026 states: Asset-based fee: 2% of assets a year; Hourly rate: $350 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Sterling Capital Management Inc located?",
      "a": "Sterling Capital Management Inc's principal office is in Brookfield, WI, according to its Form ADV."
    },
    {
      "q": "Is Sterling Capital Management Inc registered with the SEC or a state?",
      "a": "Sterling Capital Management Inc is an SEC-registered investment advisory firm, registered since 1997. Status as filed: Approved. CRD 106822."
    },
    {
      "q": "How much does Sterling Capital Management Inc manage?",
      "a": "Sterling Capital Management Inc reports $296,946,819 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (77% discretionary)."
    },
    {
      "q": "How have Sterling Capital Management Inc's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Sterling Capital Management Inc: Regulatory assets under management: $260,991,548 in the October 2021 data and $296,946,819 in the October 2026 data, up 14%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Sterling Capital Management Inc serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (210); high net worth individuals (123); other (41)."
    },
    {
      "q": "Which custodians does Sterling Capital Management Inc use?",
      "a": "Sterling Capital Management Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists RBC Capital Markets, LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Sterling Capital Management Inc report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106822"
    },
    {
      "q": "Does Sterling Capital Management Inc state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 24, 2026 says: \"The Firm generally requires a minimum account size of $1,000,000. The minimum account requirement may be waived at the Firm’s sole discretion.\""
    },
    {
      "q": "What changed in Sterling Capital Management Inc's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $255,218,348 to $296,946,819 (+16%). Registered or notice-filed in CA, NH."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 260991548.0,
      "total_employees": 3,
      "filing_date": "2021-03-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 270252913.0,
      "total_employees": 3,
      "filing_date": "2022-06-09"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 175663809.0,
      "total_employees": 3,
      "filing_date": "2023-03-30"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 213911816.0,
      "total_employees": 3,
      "filing_date": "2024-03-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 255218348.0,
      "total_employees": 3,
      "filing_date": "2025-03-31"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 296946819.0,
      "total_employees": 3,
      "filing_date": "2026-03-24"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 2 to 3.",
        "Regulatory assets under management went from $255,218,348 to $296,946,819 (+16%).",
        "Registered or notice-filed in CA, NH."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in CA, IA, IL, MN, NM, NY."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 24, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": "2% of assets a year",
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$1,000,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $350 an hour (financial planning services)"
    ],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 2% of assets a year"
        ],
        "quotes": [
          "For separately managed accounts the adviser’s fee is based on the clients as it’s under management typically 2% per year. These are negotiable."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "The Firm generally requires a minimum account size of $1,000,000. The minimum account requirement may be waived at the Firm’s sole discretion."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $350 an hour (financial planning services)"
        ],
        "quotes": [
          "The firm charges a fixed fee for financial planning services typically $350 an hour."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": null,
          "max": null,
          "rate_pct": 2.0
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 1000000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 350.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning services"
        }
      ]
    },
    "quotes": [
      "For separately managed accounts the adviser’s fee is based on the clients as it’s under management typically 2% per year. These are negotiable.",
      "The Firm generally requires a minimum account size of $1,000,000. The minimum account requirement may be waived at the Firm’s sole discretion.",
      "The firm charges a fixed fee for financial planning services typically $350 an hour."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "RBC Capital Markets, LLC",
      "name_as_filed": "RBC CAPITAL MARKETS, LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/sterling-capital-management-inc-brookfield-wi-106822.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 210,
      "fewer_than_5": false,
      "raum": 45556871.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 123,
      "fewer_than_5": false,
      "raum": 181703200.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 2,
      "fewer_than_5": true,
      "raum": 2091817.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 5,
      "fewer_than_5": false,
      "raum": 60087714.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 7,
      "fewer_than_5": false,
      "raum": 3626615.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 41,
      "fewer_than_5": false,
      "raum": 3880602.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/106822",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}