# Sterling Bay Capital Advisers, LLC

> Sterling Bay Capital Advisers, LLC is an SEC-registered investment advisory firm in Chicago, IL, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 31, 2026.

- CRD: 172242
- Filed as: STERLING BAY CAPITAL ADVISERS, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Chicago, IL
- Filing period: October 2026
- Form ADV filing dated: July 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/172242
- AdvisorCensus page: https://advisorcensus.com/firm/sterling-bay-capital-advisers-llc-chicago-il-172242

## Quick answers

**How is Sterling Bay Capital Advisers, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Sterling Bay Capital Advisers, LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees; other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Sterling Bay Capital Advisers, LLC located?**
Sterling Bay Capital Advisers, LLC's principal office is in Chicago, IL, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Sterling Bay Capital Advisers, LLC registered with the SEC or a state?**
Sterling Bay Capital Advisers, LLC is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 172242.

**How much does Sterling Bay Capital Advisers, LLC manage?**
Sterling Bay Capital Advisers, LLC reports $297,640,745 in regulatory assets under management in its Form ADV filing dated July 31, 2026 (100% discretionary).

**How have Sterling Bay Capital Advisers, LLC's assets and staff changed since 2021?**
In the Form ADV data for Sterling Bay Capital Advisers, LLC: Regulatory assets under management: $495,698,184 in the October 2021 data and $297,640,745 in the October 2026 data, down 40%. Total employees: 27 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sterling Bay Capital Advisers, LLC serve?**
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (12).

**Does Sterling Bay Capital Advisers, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/172242

**What changed in Sterling Bay Capital Advisers, LLC's recent Form ADV filings?**
In the August 2026 filing data: Employees performing advisory functions went from 22 to 18. No longer lists an office in Newport Beach, CA. No longer lists an office in San Diego, CA. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Performance-based fees
- Other

### Regulatory assets under management (Item 5.F)
- Total: $297,640,745
- Discretionary: $297,640,745
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pooled investment vehicles (other than investment companies and business development companies) | 12 | $297,640,745 |

### Advisory services (Item 5.G)
- Portfolio management for pooled investment vehicles (other than investment companies)

### Firm details
- Registered since: 2016 (10 years)
- Employees: 18 total, 18 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, IL
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Newport Beach, CA
- San Diego, CA

### Websites listed on Form ADV (Item 1.I)
- [linkin.bio/sterlingbay](https://linkin.bio/sterlingbay)
- [sterlingbay.com](https://sterlingbay.com)
- [vimeo.com/sterlingbay](https://vimeo.com/sterlingbay)
- Facebook @STERLINGBAY
- Instagram @STERLINGBAY
- LinkedIn @STERLING-BAY
- X @STERLINGBAY
- YouTube @SterlingBayChicago

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $495,698,184 | 27 | April 25, 2021 |
| October 2022 | $601,650,403 | 34 | August 12, 2022 |
| October 2023 | $677,723,384 | 39 | July 2, 2023 |
| October 2024 | $586,320,816 | 38 | March 28, 2024 |
| October 2025 | $382,885,599 | 33 | March 28, 2025 |
| October 2026 | $297,640,745 | 18 | July 31, 2026 |

Regulatory assets under management: $495,698,184 in the October 2021 data and $297,640,745 in the October 2026 data, down 40%.
Total employees: 27 in October 2021 and 18 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Employees performing advisory functions went from 22 to 18.
- No longer lists an office in Newport Beach, CA.
- No longer lists an office in San Diego, CA.
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 33 to 22.
- Regulatory assets under management went from $382,885,599 to $297,640,745 (-22%).
- Changed its office addresses in Newport Beach, CA.

### January 2026
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sterling Bay Capital Advisers, LLC (CRD 172242): Form ADV filing data as of October 2026.