# Sterling Asset Management Co Inc

> Sterling Asset Management Co Inc is an SEC-registered investment advisory firm, registered since 1991, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated February 24, 2026.

- CRD: 112825
- Filed as: STERLING ASSET MANAGEMENT CO INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Filing period: October 2026
- Form ADV filing dated: February 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/112825
- AdvisorCensus page: https://advisorcensus.com/firm/sterling-asset-management-co-inc-112825

## Quick answers

**How is Sterling Asset Management Co Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Sterling Asset Management Co Inc reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Is Sterling Asset Management Co Inc registered with the SEC or a state?**
Sterling Asset Management Co Inc is an SEC-registered investment advisory firm, registered since 1991. Status as filed: Approved. CRD 112825.

**How much does Sterling Asset Management Co Inc manage?**
Sterling Asset Management Co Inc reports $86,984,404 in regulatory assets under management in its Form ADV filing dated February 24, 2026 (100% discretionary).

**How have Sterling Asset Management Co Inc's assets and staff changed since 2021?**
In the Form ADV data for Sterling Asset Management Co Inc: Regulatory assets under management: $289,707,687 in the October 2021 data and $86,984,404 in the October 2026 data, down 70%. Total employees: 1 in October 2021 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sterling Asset Management Co Inc serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (30); individuals (other than high net worth individuals) (13).

**Does Sterling Asset Management Co Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/112825

**Does Sterling Asset Management Co Inc state an account minimum?**
Its Form ADV Part 2A brochure dated February 24, 2026 says: "A minimum initial investment of $250,000 is generally required to establish an investment account with Sterling. Sterling may waive this minimum investment amount in its discretion."

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 24, 2026)

- Account minimum: $250,000 (the brochure says it may be waived or negotiated)

> A minimum initial investment of $250,000 is generally required to establish an investment account with Sterling. Sterling may waive this minimum investment amount in its discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Regulatory assets under management (Item 5.F)
- Total: $86,984,404
- Discretionary: $86,984,404
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 13 | $4,462,054 |
| High net worth individuals | 30 | $82,522,350 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 0 | Not reported |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 0 | Not reported |
| Other | 0 | Not reported |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 1991 (35 years)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $289,707,687 | 1 | March 29, 2021 |
| October 2022 | $64,124,006 | 1 | March 22, 2022 |
| October 2023 | $58,668,612 | 1 | February 21, 2023 |
| October 2024 | $65,383,536 | 1 | March 21, 2024 |
| October 2025 | $86,849,782 | 1 | February 5, 2025 |
| October 2026 | $86,984,404 | 1 | February 24, 2026 |

Regulatory assets under management: $289,707,687 in the October 2021 data and $86,984,404 in the October 2026 data, down 70%.
Total employees: 1 in October 2021 and 1 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sterling Asset Management Co Inc (CRD 112825): Form ADV filing data as of October 2026.