{ "crd_number": 226550, "slug": "stash-new-york-ny-226550", "primary_business_name": "STASH", "legal_name": "STASH INVESTMENTS LLC", "dbas": [], "city": "New York", "state": "NY", "country": "United States", "cbsa_code": "35620", "metro": { "cbsa_code": "35620", "common_name": "New York", "msa_name": "New York-Newark-Jersey City, NY-NJ", "path": "/advisors/ny/new-york" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2015-05-15", "years_registered": 11, "period": "2026-10-01", "filing_date": "2026-09-09", "carried_forward": false, "raum_total": 4920730416.0, "raum_discretionary": 251006899.0, "raum_non_discretionary": 4669723517.0, "raum_band": "1b_5b", "raum_band_label": "$1 billion to $5 billion", "total_employees": 124, "advisory_employees": 6, "client_count_bucket": null, "clients_by_type": { "individuals": { "raum": 4920730416.0, "count": 1138270 } }, "compensation_types": [ "fixed", "percentage_of_aum", "subscription" ], "advisory_activities": [ "financial_planning", "periodicals_newsletters", "portfolio_management_individuals" ], "wrap_fee_participant": true, "disclosure_yes_count": 0, "states_registered": [ "AK", "AL", "AR", "AZ", "CA", "CO", "CT", "DC", "DE", "FL", "GA", "HI", "IA", "ID", "IL", "IN", "KS", "KY", "LA", "MA", "MD", "ME", "MI", "MN", "MO", "MS", "MT", "NC", "ND", "NE", "NH", "NJ", "NM", "NV", "NY", "OH", "OK", "OR", "PA", "PR", "RI", "SC", "SD", "TN", "TX", "UT", "VA", "VI", "VT", "WA", "WI", "WV", "WY" ], "websites": [ "https://facebook.com/STASHINVESTAPP", "https://giphy.com/STASHAPP", "https://instagram.com/STASH.FINANCIAL", "https://linkedin.com/COMPANY/STASHFINANCIAL", "https://pinterest.com/STASHAPP", "https://reddit.com/USER/STASHOFFICIAL", "https://stash.app", "https://stash.com", "https://stashinvest.com", "https://stsh.app", "https://tiktok.com/@STASH", "https://twitter.com/STASH", "https://youtube.com/STASH" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/226550", "city_as_filed": "NEW YORK", "url": "https://advisorcensus.com/firm/stash-new-york-ny-226550", "display_name": "Stash", "summary": "Stash is an SEC-registered investment advisory firm in New York, NY, registered since 2015, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 9, 2026.", "citation": "AdvisorCensus. Stash (CRD 226550): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Subscription fees (for a newsletter or periodical)", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Publication of periodicals or newsletters" ], "quick_answers": [ { "q": "How is Stash compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Stash reports these compensation arrangements: a percentage of assets under its management; subscription fees (for a newsletter or periodical); fixed fees (other than subscription fees)." }, { "q": "Where is Stash located?", "a": "Stash's principal office is in New York, NY, according to its Form ADV." }, { "q": "Is Stash registered with the SEC or a state?", "a": "Stash is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 226550." }, { "q": "How much does Stash manage?", "a": "Stash reports $4,920,730,416 in regulatory assets under management in its Form ADV filing dated September 9, 2026 (5% discretionary)." }, { "q": "How have Stash's assets and staff changed since 2021?", "a": "In the Form ADV data for Stash: Regulatory assets under management: $2,741,417,468 in the October 2021 data and $4,920,730,416 in the October 2026 data, up 79%. Total employees: 287 in October 2021 and 124 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Stash serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,138,270)." }, { "q": "Which custodians does Stash use?", "a": "Stash's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Apex Clearing Corporation as a custodian holding 10% or more of its separately managed account assets." }, { "q": "Does Stash report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/226550" }, { "q": "What changed in Stash's recent Form ADV filings?", "a": "In the August 2026 filing data: Updated its list of owners and control persons (Schedule A)." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 2741417468.0, "total_employees": 287, "filing_date": "2021-05-28" }, { "period": "2022-10-01", "regulatory_assets_under_management": 3306052866.0, "total_employees": 413, "filing_date": "2022-09-16" }, { "period": "2023-10-01", "regulatory_assets_under_management": 2610411753.0, "total_employees": 420, "filing_date": "2023-08-01" }, { "period": "2024-10-01", "regulatory_assets_under_management": 3343843237.0, "total_employees": 240, "filing_date": "2024-03-28" }, { "period": "2025-10-01", "regulatory_assets_under_management": 4165105229.0, "total_employees": 120, "filing_date": "2025-05-19" }, { "period": "2026-10-01", "regulatory_assets_under_management": 4920730416.0, "total_employees": 124, "filing_date": "2026-09-09" } ], "recent_changes": [ { "period": "2026-08-01", "period_label": "August 2026", "notes": [ "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Employees performing advisory functions went from 5 to 6.", "Regulatory assets under management went from $4,165,105,229 to $4,920,730,416 (+18%)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Apex Clearing Corporation", "name_as_filed": "APEX CLEARING CORPORATION", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/stash-new-york-ny-226550.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 1138270, "fewer_than_5": false, "raum": 4920730416.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/226550", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }