# SP Asset Management LLC

> SP Asset Management LLC is an SEC-registered investment advisory firm in Cupertino, CA, registered since 2022, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 323369
- Filed as: SP ASSET MANAGEMENT LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Cupertino, CA
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/323369
- AdvisorCensus page: https://advisorcensus.com/firm/sp-asset-management-llc-cupertino-ca-323369

## Quick answers

**How is SP Asset Management LLC compensated?**
On its Form ADV (Item 5.E, October 2026), SP Asset Management LLC reports these compensation arrangements: a percentage of assets under its management.

**Where is SP Asset Management LLC located?**
SP Asset Management LLC's principal office is in Cupertino, CA, according to its Form ADV.

**Is SP Asset Management LLC registered with the SEC or a state?**
SP Asset Management LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 323369.

**How much does SP Asset Management LLC manage?**
SP Asset Management LLC reports $1,895,375,366 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (77% discretionary).

**How have SP Asset Management LLC's assets and staff changed since 2023?**
In the Form ADV data for SP Asset Management LLC: Regulatory assets under management: $1,069,388,736 in the October 2023 data and $1,895,375,366 in the October 2026 data, up 77%. Total employees: 3 in October 2023 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does SP Asset Management LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (207); corporations or other businesses not listed above (3); pooled investment vehicles (other than investment companies and business development companies) (1).

**Which custodians does SP Asset Management LLC use?**
SP Asset Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does SP Asset Management LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/323369

**What changed in SP Asset Management LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $1,710,556,000 to $1,895,375,366 (+11%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,895,375,366
- Discretionary: $1,466,069,229
- Non-discretionary: $429,306,137

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| High net worth individuals | 207 | $1,835,639,188 |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $14,348,730 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $1,669,936 |
| Corporations or other businesses not listed above | 3 | $43,717,512 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)

### Firm details
- Registered since: 2022 (3 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- spassetmanagement.net

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $1,069,388,736 | 3 | April 14, 2023 |
| October 2024 | $1,389,577,962 | 3 | March 28, 2024 |
| October 2025 | $1,710,556,000 | 3 | May 14, 2025 |
| October 2026 | $1,895,375,366 | 3 | March 30, 2026 |

Regulatory assets under management: $1,069,388,736 in the October 2023 data and $1,895,375,366 in the October 2026 data, up 77%.
Total employees: 3 in October 2023 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $1,710,556,000 to $1,895,375,366 (+11%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. SP Asset Management LLC (CRD 323369): Form ADV filing data as of October 2026.