{ "crd_number": 323369, "slug": "sp-asset-management-llc-cupertino-ca-323369", "primary_business_name": "SP ASSET MANAGEMENT LLC", "legal_name": "SP ASSET MANAGEMENT LLC", "dbas": [], "city": "Cupertino", "state": "CA", "country": "United States", "cbsa_code": "41940", "metro": { "cbsa_code": "41940", "common_name": "San Jose", "msa_name": "San Jose-Sunnyvale-Santa Clara, CA", "path": "/advisors/ca/san-jose" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2022-10-06", "years_registered": 3, "period": "2026-10-01", "filing_date": "2026-03-30", "carried_forward": false, "raum_total": 1895375366.0, "raum_discretionary": 1466069229.0, "raum_non_discretionary": 429306137.0, "raum_band": "1b_5b", "raum_band_label": "$1 billion to $5 billion", "total_employees": 3, "advisory_employees": 3, "client_count_bucket": "fewer_than_5_in_some_types", "clients_by_type": { "pension_profit_sharing": { "raum": 1669936.0, "count": null, "fewer_than_5": true }, "high_net_worth_individuals": { "raum": 1835639188.0, "count": 207 }, "pooled_investment_vehicles": { "raum": 14348730.0, "count": 1 }, "corporations_other_businesses": { "raum": 43717512.0, "count": 3 } }, "compensation_types": [ "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "portfolio_management_individuals", "portfolio_management_pooled_vehicles" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "CA", "NY", "TX" ], "websites": [ "https://spassetmanagement.net" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/323369", "city_as_filed": "CUPERTINO", "url": "https://advisorcensus.com/firm/sp-asset-management-llc-cupertino-ca-323369", "display_name": "SP Asset Management LLC", "summary": "SP Asset Management LLC is an SEC-registered investment advisory firm in Cupertino, CA, registered since 2022, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.", "citation": "AdvisorCensus. SP Asset Management LLC (CRD 323369): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for pooled investment vehicles (other than investment companies)" ], "quick_answers": [ { "q": "How is SP Asset Management LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), SP Asset Management LLC reports these compensation arrangements: a percentage of assets under its management." }, { "q": "Where is SP Asset Management LLC located?", "a": "SP Asset Management LLC's principal office is in Cupertino, CA, according to its Form ADV." }, { "q": "Is SP Asset Management LLC registered with the SEC or a state?", "a": "SP Asset Management LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 323369." }, { "q": "How much does SP Asset Management LLC manage?", "a": "SP Asset Management LLC reports $1,895,375,366 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (77% discretionary)." }, { "q": "How have SP Asset Management LLC's assets and staff changed since 2023?", "a": "In the Form ADV data for SP Asset Management LLC: Regulatory assets under management: $1,069,388,736 in the October 2023 data and $1,895,375,366 in the October 2026 data, up 77%. Total employees: 3 in October 2023 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does SP Asset Management LLC serve?", "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (207); corporations or other businesses not listed above (3); pooled investment vehicles (other than investment companies and business development companies) (1)." }, { "q": "Which custodians does SP Asset Management LLC use?", "a": "SP Asset Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does SP Asset Management LLC report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/323369" }, { "q": "What changed in SP Asset Management LLC's recent Form ADV filings?", "a": "In the April 2026 filing data: Regulatory assets under management went from $1,710,556,000 to $1,895,375,366 (+11%)." } ], "filing_history": [ { "period": "2023-10-01", "regulatory_assets_under_management": 1069388736.0, "total_employees": 3, "filing_date": "2023-04-14" }, { "period": "2024-10-01", "regulatory_assets_under_management": 1389577962.0, "total_employees": 3, "filing_date": "2024-03-28" }, { "period": "2025-10-01", "regulatory_assets_under_management": 1710556000.0, "total_employees": 3, "filing_date": "2025-05-14" }, { "period": "2026-10-01", "regulatory_assets_under_management": 1895375366.0, "total_employees": 3, "filing_date": "2026-03-30" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Regulatory assets under management went from $1,710,556,000 to $1,895,375,366 (+11%)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "Fidelity Brokerage Services LLC", "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/sp-asset-management-llc-cupertino-ca-323369.md", "clients": [ { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 207, "fewer_than_5": false, "raum": 1835639188.0 }, { "type": "pooled_investment_vehicles", "label": "Pooled investment vehicles (other than investment companies and business development companies)", "count": 1, "fewer_than_5": false, "raum": 14348730.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": null, "fewer_than_5": true, "raum": 1669936.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 3, "fewer_than_5": false, "raum": 43717512.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/323369", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }