# Sovereign Asset Management

> Sovereign Asset Management is an SEC-registered investment advisory firm in Amherst, NY, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 10, 2026.

- CRD: 285103
- Filed as: SOVEREIGN ASSET MANAGEMENT
- Legal name: The Money MEN, Inc.
- Also doing business as: PRIORITY FINANCIAL GROUP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Amherst, NY
- Filing period: October 2026
- Form ADV filing dated: March 10, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/285103
- AdvisorCensus page: https://advisorcensus.com/firm/sovereign-asset-management-amherst-ny-285103

## Quick answers

**How is Sovereign Asset Management compensated?**
On its Form ADV (Item 5.E, October 2026), Sovereign Asset Management reports these compensation arrangements: a percentage of assets under its management.

**How much does Sovereign Asset Management charge?**
Its Form ADV Part 2A brochure dated March 10, 2026 states: Hourly rate: $400 an hour (Financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Sovereign Asset Management located?**
Sovereign Asset Management's principal office is in Amherst, NY, according to its Form ADV.

**Is Sovereign Asset Management registered with the SEC or a state?**
Sovereign Asset Management is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 285103.

**How much does Sovereign Asset Management manage?**
Sovereign Asset Management reports $175,991,550 in regulatory assets under management in its Form ADV filing dated March 10, 2026 (100% discretionary).

**How have Sovereign Asset Management's assets and staff changed since 2021?**
In the Form ADV data for Sovereign Asset Management: Regulatory assets under management: $91,951,000 in the October 2021 data and $175,991,550 in the October 2026 data, up 91%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sovereign Asset Management serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (285); high net worth individuals (65).

**Which custodians does Sovereign Asset Management use?**
Sovereign Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Sovereign Asset Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/285103

**Does Sovereign Asset Management state an account minimum?**
Its Form ADV Part 2A brochure dated March 10, 2026 says: "There are no minimums for working with Sovereign."

**What changed in Sovereign Asset Management's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $150,571,000 to $175,991,550 (+17%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 10, 2026)

- Account minimum: None

> There are no minimums for working with Sovereign.

- Hourly rate: $400 an hour (Financial planning services)

> Financial planning services fees are typically charged on an hour rate basis of up to $400 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $175,991,550
- Discretionary: $175,991,550
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 285 | $94,491,550 |
| High net worth individuals | 65 | $81,500,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2018 (8 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $91,951,000 | 2 | March 14, 2021 |
| October 2022 | $108,075,272 | 2 | June 23, 2022 |
| October 2023 | $97,750,000 | 2 | March 16, 2023 |
| October 2024 | $124,962,000 | 2 | February 2, 2024 |
| October 2025 | $150,571,000 | 2 | March 10, 2025 |
| October 2026 | $175,991,550 | 2 | March 10, 2026 |

Regulatory assets under management: $91,951,000 in the October 2021 data and $175,991,550 in the October 2026 data, up 91%.
Total employees: 2 in October 2021 and 2 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $150,571,000 to $175,991,550 (+17%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sovereign Asset Management (CRD 285103): Form ADV filing data as of October 2026.