{
  "crd_number": 307375,
  "slug": "smartasset-new-york-ny-307375",
  "primary_business_name": "SMARTASSET",
  "legal_name": "SMARTASSET ADVISORS LLC",
  "dbas": [],
  "city": "New York",
  "state": "NY",
  "country": "United States",
  "cbsa_code": "35620",
  "metro": {
    "cbsa_code": "35620",
    "common_name": "New York",
    "msa_name": "New York-Newark-Jersey City, NY-NJ",
    "path": "/advisors/ny/new-york"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2020-04-03",
  "years_registered": 6,
  "period": "2026-10-01",
  "filing_date": "2026-09-30",
  "carried_forward": false,
  "raum_total": null,
  "raum_discretionary": null,
  "raum_non_discretionary": null,
  "raum_band": "not_reported",
  "raum_band_label": "Not reported",
  "total_employees": 250,
  "advisory_employees": 0,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": null,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": null,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "other"
  ],
  "advisory_activities": [
    "other"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://bsky.app/profile/smartasset.bsky.social",
    "https://deftsales.com",
    "https://facebook.com/smartasset",
    "https://instagram.com/smartasset",
    "https://linkedin.com/company/smartasset-com",
    "https://reddit.com/r/SmartAssetAMP",
    "https://smartadvisormatch.com",
    "https://smartasset.com",
    "https://tiktok.com/@smartasset?lang=en",
    "https://x.com/smartasset",
    "https://youtube.com/channel/UCJLISK-cypk7_GSMOAy-q8A"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/307375",
  "city_as_filed": "NEW YORK",
  "url": "https://advisorcensus.com/firm/smartasset-new-york-ny-307375",
  "display_name": "Smartasset",
  "summary": "Smartasset is an SEC-registered investment advisory firm in New York, NY, registered since 2020, with no regulatory assets under management reported in its Form ADV filing dated September 30, 2026.",
  "citation": "AdvisorCensus. Smartasset (CRD 307375): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "Other"
  ],
  "advisory_activity_labels": [
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Smartasset compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Smartasset reports these compensation arrangements: other."
    },
    {
      "q": "Where is Smartasset located?",
      "a": "Smartasset's principal office is in New York, NY, according to its Form ADV."
    },
    {
      "q": "Is Smartasset registered with the SEC or a state?",
      "a": "Smartasset is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 307375."
    },
    {
      "q": "How have Smartasset's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Smartasset: Total employees: 59 in October 2021 and 250 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "Does Smartasset report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/307375"
    },
    {
      "q": "Does Smartasset state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 20, 2026 says: \"There is no fee or minimum level of wealth to use the SmartAsset platform.\""
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 59,
      "filing_date": "2021-09-27"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 71,
      "filing_date": "2022-03-22"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 230,
      "filing_date": "2023-03-22"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 212,
      "filing_date": "2024-03-21"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 212,
      "filing_date": "2025-03-20"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 250,
      "filing_date": "2026-09-30"
    }
  ],
  "recent_changes": [],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 20, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "There is no fee or minimum level of wealth to use the SmartAsset platform."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 0.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "There is no fee or minimum level of wealth to use the SmartAsset platform."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/smartasset-new-york-ny-307375.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": null,
      "fewer_than_5": true,
      "raum": null
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": null,
      "fewer_than_5": true,
      "raum": null
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/307375",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}